{"id":8103,"date":"2025-12-10T11:15:39","date_gmt":"2025-12-10T17:15:39","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=press&#038;p=8103"},"modified":"2025-12-10T11:15:40","modified_gmt":"2025-12-10T17:15:40","slug":"next-level-privacy-management-with-ai-arc-consent","status":"publish","type":"press","link":"https:\/\/trustarc.com\/press\/next-level-privacy-management-with-ai-arc-consent\/","title":{"rendered":"Google CMP Gold, AI Evidence Analyzer, and Arc"},"content":{"rendered":"\t\t<section id=\"block_01dec669f35ca73439249e5bf64625a5\" class=\"news-content\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<p style=\"margin-top: -50px\">Enjoy the latest updates to meet consent and compliance requirements, including AI-powered evidence evaluation, new standards, richer research content, and Gold status as a Google Consent Management Platform (CMP) Partner. Plus, get a glimpse into the future of privacy.<\/p>\n<h3>Google CMP Partner Gold Status Benefits<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-top: 0px\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/12\/Google-CMP-Partner-Gold-Status-Benefits.png\" alt=\"\" width=\"1040\" height=\"580\" \/><\/p>\n<p>We are excited to share that TrustArc is <a href=\"https:\/\/cmppartnerprogram.withgoogle.com\/#partners\" target=\"_blank\" rel=\"noopener\">certified by Google<\/a> as a Gold-tier CMP Partner for both web and mobile. This recognition confirms our full compatibility with Google Consent Mode and Google Tag Manager.<\/p>\n<p><strong>What you get<\/strong>:<\/p>\n<ul>\n<li>Shopify app with checkout extensibility support<\/li>\n<li>Alerts and proactive send notifications with recommended setup<\/li>\n<li>Integrations with Firebase and Google-certified App Attribution Partners<\/li>\n<li>Integrations for AppsFlyer, Airbridge, and Singular<\/li>\n<\/ul>\n<p>For more details, visit the <a href=\"https:\/\/trustarchelp.zendesk.com\/hc\/en-us\/articles\/47015910833555-Google-Consent-Mode-TrustArc\" target=\"_blank\" rel=\"noopener\">user guide<\/a> or learn more about <a href=\"\/products\/consent-consumer-rights\/cookie-consent-manager\/\" target=\"_blank\" rel=\"noopener\">TrustArc Cookie Consent Manager<\/a>.<\/p>\n<h3>Get ready for Arc<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-top: 0px\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/12\/Get-ready-for-Arc.png\" alt=\"\" width=\"1040\" height=\"580\" \/><br \/>\n<a href=\"\/resource\/meet-arc-video\/\" target=\"_blank\" rel=\"noopener\">Arc<\/a> is the next generation of the TrustArc platform, designed by and for privacy pros.<\/p>\n<p>It\u2019s a privacy platform that thinks and works the way you do, radically simplifying your workflows and improving your outcomes.<\/p>\n<p>Here\u2019s what Beatrice Botti, SVP, Chief Privacy Officer at DoubleVerify, said:<\/p>\n<p><em>\u201cArc offers a glimpse into the future of compliance \u2014 thoughtful, efficient, and built for the way privacy teams operate. From what we\u2019ve seen, it has real potential to meaningfully enhance how we work.\u201d<\/em><\/p>\n<p>Learn more in our <a href=\"\/resource\/webinar-it-is-time-to-rethink-privacy\/\" target=\"_blank\" rel=\"noopener\">webinar<\/a>.<\/p>\n<h3>Save hours on compliance reviews with AI<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-top: 0px\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/12\/Save-hours-on-compliance-reviews-with-AI.png\" alt=\"\" width=\"1040\" height=\"580\" \/><br \/>\nInstantly assess uploaded evidence and Accountability Mechanism documentation with <a href=\"\/resource\/meet-ai-evidence-analyzer-video\/\" target=\"_blank\" rel=\"noopener\">AI Evidence Analyzer<\/a> in <a href=\"\/products\/privacy-data-governance\/privacycentral\/\" target=\"_blank\" rel=\"noopener\">PrivacyCentral<\/a>. Get an AI Evidence Score and actionable recommendations to improve evidence quality.<\/p>\n<p>It saves you up to 60 minutes per evidence item, turning complex evidence reviews into instant insights and reducing the time and money spent on your privacy program.<\/p>\n<p>Our customer QED said it best:<br \/>\n<em>\u201cWe can quickly identify areas that need attention without having to dive deep into each assessment manually.\u201d<\/em><\/p>\n<h3>New PrivacyCentral standards for better compliance<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-top: 0px\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/12\/privacycentral.png\" alt=\"\" width=\"1040\" height=\"580\" \/><\/p>\n<p>Assess and measure your organization\u2019s compliance readiness across <a href=\"\/wp-content\/uploads\/2025\/10\/PrivacyCentral_List_of_Laws_Standards_October_2025.pdf\" target=\"_blank\" rel=\"noopener\">130+ global laws and standards<\/a> in <a href=\"\/products\/privacy-data-governance\/privacycentral\/\" target=\"_blank\" rel=\"noopener\">PrivacyCentral<\/a>. Leverage the new (and updated) standards to assess your compliance:<\/p>\n<p><strong>New Standards<\/strong>:<\/p>\n<ul>\n<li style=\"margin-top: -10px\">Cayman Islands Data Protection Act<\/li>\n<li>Cayman Islands Data Protection Regulations<\/li>\n<li>Chile Personal Data Protection Law<\/li>\n<li>EU Data Act<\/li>\n<li>EU-BCRs Controllers<\/li>\n<li>EU-BCRs Processors<\/li>\n<li>Malaysia Personal Data Protection Act<\/li>\n<li>Malaysia Personal Data Protection Regulations<\/li>\n<li>Malaysia Personal Data Protection Standards<\/li>\n<li>Malaysia Registration Regulations<\/li>\n<li>South Korea \u2013 AI Basic Act<\/li>\n<li>US Connecticut \u2013 Data Privacy Act<\/li>\n<li>Vietnam \u2013 Personal Data Protection Law<\/li>\n<\/ul>\n<p><strong>Updated Standards<\/strong>:<\/p>\n<ul>\n<li style=\"margin-top: -10px\">California CCPA Regulations<\/li>\n<\/ul>\n<h3>Stay ahead with new Nymity privacy insights and laws<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-top: 0px\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/12\/nymity-research-product-update.png\" alt=\"\" width=\"1040\" height=\"580\" \/><\/p>\n<p>Our in-house privacy experts have been working hard, adding a large number of laws, updates, and content to <a href=\"\/products\/privacy-data-governance\/nymity-research\/\" target=\"_blank\" rel=\"noopener\">Nymity Research<\/a>. Gain a deeper understanding of privacy laws and topics, saving you time and money spent on privacy research and interpretation. Here are some of our latest updates:<\/p>\n<p><strong>New Privacy Watch<\/strong><\/p>\n<ul>\n<li style=\"margin-top: -10px\">Cookie Banner Sweeps<\/li>\n<li>EU Digital Omnibus Package<\/li>\n<li>Netchoice and US State Age-Assurance Laws<\/li>\n<\/ul>\n<p><strong>New Topics<\/strong><\/p>\n<ul>\n<li style=\"margin-top: -10px\">Responsible AI<\/li>\n<\/ul>\n<p><strong>New Privacy Simplified<\/strong><\/p>\n<ul>\n<li style=\"margin-top: -10px\">Cybersecurity<\/li>\n<\/ul>\n<p><strong>New \u2018Core Concepts\u2019 Pages Added<\/strong><\/p>\n<ul>\n<li style=\"margin-top: -10px\">AI Learning Series \u2013 Human Intervention<\/li>\n<li>AI Learning Series \u2013 Individual Rights<\/li>\n<li>AI Learning Series \u2013 LLM Hallucinations<\/li>\n<li>Data Types \u2013 Biometric Data<\/li>\n<li>Data Types \u2013 Genetic Data<\/li>\n<li>Data Types \u2013 Sensitive Data<\/li>\n<li>Global Privacy Controls<\/li>\n<li>Privacy Principles \u2013 Legitimacy<\/li>\n<li>Privacy Principles \u2013 Legitimacy (duplicate source consolidated)<\/li>\n<li>Privacy Principles \u2013 Transparency<\/li>\n<li>Regulatory Sandboxes<\/li>\n<li>Universal Opt Out Mechanisms<\/li>\n<\/ul>\n<p><strong>Law Tables \/ Privacy and Cybersecurity Law Monitor<\/strong><\/p>\n<ul>\n<li style=\"margin-top: -10px\">Albania \u2013 Law No. 124\/2024 On Personal Data Protection<\/li>\n<li>Australia \u2013 Online Security Act<\/li>\n<li>Bermuda \u2013 Cybercrime Act<\/li>\n<li>Brazil \u2013 Law 15,211 on children and adolescents<\/li>\n<li>Canada \u2013 Alberta Protection of Privacy Act 2024<\/li>\n<li>China \u2013 Incident Reporting Measures<\/li>\n<li>Croatia \u2013 NIS2 Implementing Law<\/li>\n<li>Japan \u2013 AI Act No. 53 of 2025<\/li>\n<li>Oman \u2013 Regulation to Data Protection Act<\/li>\n<li>Seychelles \u2013 Data Protection Act 2023<\/li>\n<li>Switzerland \u2013 Cybersecurity Ordinance CVS<\/li>\n<li>US \u2013 Arkansas HB 1467 (Uniform Money Services Act)<\/li>\n<li>US \u2013 Arkansas \u2013 Ownership of model training and content generated by Generative AI tools<\/li>\n<li>US \u2013 California AB-45 Privacy: health data: location and research<\/li>\n<li>US \u2013 California AB-316 Artificial intelligence: defenses<\/li>\n<li>US \u2013 California AB-1043 Age verification signals: software applications and online services<\/li>\n<li>US \u2013 California Chapter 25.1 \u2013 AI Frontier Models<\/li>\n<li>US \u2013 California Opt Me Out Act<\/li>\n<li>US \u2013 California SB-243 Companion chatbots<\/li>\n<li>US \u2013 Colorado \u2013 Confidentiality of Health Information<\/li>\n<li>US \u2013 Illinois \u2013 Wellness and Oversight for Psychological Resources Act<\/li>\n<li>US \u2013 Kentucky \u2013 AI<\/li>\n<li>US \u2013 Kentucky \u2013 Protection of information; emergency declaration<\/li>\n<li>US \u2013 Maine \u2013 Transparency in Consumer Transactions Involving Artificial Intelligence<\/li>\n<li>US \u2013 Texas \u2013 Business &amp; Commerce Code \u2013 Chapter 302 (Telephone Solicitation)<\/li>\n<li>US \u2013 Texas \u2013 SB 1188 \u2013 Electronic Health Records<\/li>\n<li>US \u2013 Texas \u2013 SB 2121 \u2013 Data Brokers<\/li>\n<li>US \u2013 Utah \u2013 AI Applications Relating to Mental Health<\/li>\n<li>Vietnam \u2013 Decree 24-2025 (amending Decree 98-2020)<\/li>\n<li>Vietnam \u2013 Law No. 91\/2025\/QH15 \u2013 Law on Personal Data Protection<\/li>\n<\/ul>\n<p><strong>Updated Laws<\/strong>:<\/p>\n<ul>\n<li style=\"margin-top: -10px\">Bosnia and Herzegovina Data Protection Act<\/li>\n<li>California AB853 \u2013 AI Transparency Act<\/li>\n<li>California Amendments to CCPA Regulations<\/li>\n<li>California SB-361 \u2013 Data brokers: data collection and deletion<\/li>\n<li>California SB.446 \u2013 Data breaches<\/li>\n<li>China \u2013 Cybersecurity Law Amendments<\/li>\n<li>Connecticut \u2013 Data Privacy Act<\/li>\n<li>New Zealand Privacy Act<\/li>\n<li>Sri Lanka Data Protection Act Amendments<\/li>\n<li>UK Data Act<\/li>\n<li>UK GDPR<\/li>\n<li>UK Online Safety Act<\/li>\n<li>UK Privacy of Electronic Communications Act<\/li>\n<\/ul>\n<p><strong>Breach Index \u2013 New Laws Added<\/strong><\/p>\n<ul>\n<li style=\"margin-top: -10px\">Albania Law No. 124\/2024 On Personal Data Protection<\/li>\n<li>Bahrain Order 43 of 2022<\/li>\n<li>Belarus<\/li>\n<li>China<\/li>\n<li>Seychelles Data Protection Act 2023<\/li>\n<li>Switzerland<\/li>\n<li>US \u2013 Arkansas<\/li>\n<li>US \u2013 California amendments<\/li>\n<li>US \u2013 Oklahoma (2025 amendments)<\/li>\n<li>Vietnam Personal Data Protection Law<\/li>\n<\/ul>\n<p>Want to gain a deeper understanding of cross-functional compliance? <a href=\"\/free-trial\/nymity-research\/\" target=\"_blank\" rel=\"noopener\">Try Nymity Research for free today<\/a>.<\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_b10e57ad2e27ce99275c4b6a12bfb77f\" class=\"spacer\">&nbsp;<\/section>\n\t\t\n\n\t\t<section id=\"block_8ea1152cd1f1154c74ee6257bcf8076d\" class=\"code-block-2\" style=\"padding-top:0;padding-bottom:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<style>\r\n\/* Headings *\/\r\nh1 {\r\n  font-size: 65px;\r\n}\r\n\r\nh4 {\r\n  color: #ffffff;\r\n}\r\n\r\n\/* CTA Wrapper *\/\r\n.cta-box {\r\n  padding: 60px;\r\n  border-radius: 40px;\r\n  overflow: hidden;\r\n  background: linear-gradient(90deg, #3d1b9f, #000239);\r\n  color: #ffffff;\r\n}\r\n\r\n\/* CTA Layout *\/\r\n.containercta {\r\n  display: flex;\r\n  max-width: 1000px;\r\n  margin: 0 auto;\r\n  border-radius: 40px;\r\n  gap: 20px;\r\n}\r\n\r\n.column {\r\n  flex: 1;\r\n  padding: 10px;\r\n}\r\n\r\n\/* Mobile *\/\r\n@media (max-width: 800px) {\r\n  .containercta {\r\n    flex-direction: column;\r\n    max-width: 100%;\r\n  }\r\n}\r\n\r\n\/* Links *\/\r\na {\r\n  color: #ffffff;\r\n}\r\n\r\n\/* Button alignment *\/\r\n.btn-list a.btn {\r\n  display: inline-block;\r\n  margin-left: 20px;\r\n}\r\n\r\n.align-left {\r\n  margin-left: -15px;\r\n}\r\n\r\n.btn-list a.learn-more {\r\n  display: inline-block;\r\n  margin-left: 0;\r\n}\r\n<\/style>\r\n\r\n<div class=\"cta-box\">\r\n  <div class=\"containercta\">\r\n    <div class=\"column column1\">\r\n      <h4 class=\"align-left\">Webinar<\/h4>\r\n      <p class=\"align-left\">Rethink privacy management with Arc, the next generation of the TrustArc platform.<\/p>\r\n      <ul class=\"btn-list\">\r\n        <a href=\"\/resource\/webinar-it-is-time-to-rethink-privacy\/\" target=\"_blank\" class=\"btn learn-more\">\r\n          <span>Learn more here<\/span>\r\n        <\/a>\r\n      <\/ul>\r\n    <\/div>\r\n\r\n    <div class=\"column column2\">\r\n      <h4>eBook<\/h4>\r\n      <p>Learn about how to manage trackers cross-functionally with confidence in this guide.<\/p>\r\n      <ul class=\"btn-list\">\r\n        <a href=\"https:\/\/trustarc.com\/resource\/manage-trackers-accountabililty-automation\/\" target=\"_blank\" class=\"btn\">\r\n          <span>Read the guide<\/span>\r\n        <\/a>\r\n      <\/ul>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover TrustArc&#8217;s Q4 privacy updates: Google CMP Gold, AI-powered evidence analysis, new global compliance standards in PrivacyCentral, and a glimpse into the next-gen Arc platform.<\/p>\n","protected":false},"featured_media":0,"template":"","press-categories":[41],"class_list":["post-8103","press","type-press","status-publish","hentry","press-categories-product-update"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Product Updates: Google CMP Gold, AI Evidence Analysis, New Standards and Arc<\/title>\n<meta name=\"description\" content=\"Discover TrustArc&#039;s Q4 privacy updates: Google CMP Gold, AI-powered evidence analysis, new global compliance standards in PrivacyCentral, and a glimpse into the next-gen Arc platform.\" \/>\n<meta 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