{"id":7793,"date":"2025-09-27T09:01:14","date_gmt":"2025-09-27T14:01:14","guid":{"rendered":"https:\/\/trustarc.com\/?page_id=7793"},"modified":"2025-10-03T11:49:36","modified_gmt":"2025-10-03T16:49:36","slug":"google-consent-mode","status":"publish","type":"page","link":"https:\/\/trustarc.com\/solutions\/google-consent-mode\/","title":{"rendered":"Google Consent Mode V2"},"content":{"rendered":"\t\t<section id=\"block_458a9e2bb1598e726ee81b975aeada0e\" class=\"hero-side-image text-left bg-dark no-img-offset\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"text-block\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"sub-title block font-bold\">Google CMP Partner<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<h1>Google Consent Mode V2<\/h1>\n\t\t\t\t\t\t<p>Stay compliant with ease with TrustArc Cookie Consent Manager, a Google-certified Consent Management Platform (CMP) Partner with a  Gold status for web and mobile. Ensure accurate measurement and audience targeting without compromising privacy. <\/p>\n\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t<a href=\"\/demo-request\/consent-consumer-rights\/\" class=\"btn\"><span>Request a demo<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"image-block\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/09\/home-google-cmp-partner.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/09\/home-google-cmp-partner.png 697w, https:\/\/trustarc.com\/wp-content\/uploads\/2025\/09\/home-google-cmp-partner-300x201.png 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_207b8da9d7d184f7f46d20bd32cb5b94\" class=\"columns-one text-center bg-light-grey\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2>Why Google Consent Mode V2?<\/h2>\n<p>Since March 2024, Google requires European and UK businesses to use Consent Mode V2. Without it, your ads and analytics lose critical audience and measurement capabilities. TrustArc makes compliance simple, so you can focus on performance, not penalties!<\/p>\n\t\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t<a href=\"\/resource\/eu-google-certified-consent-manager-platform\/\" class=\"btn\"><span>Learn more<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_69fe111495123da61bfda13b76a8a5ff\" class=\"column-w-image has-rings\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/09\/trustarc-google-cmp-medium.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/09\/trustarc-google-cmp-medium.png 591w, https:\/\/trustarc.com\/wp-content\/uploads\/2025\/09\/trustarc-google-cmp-medium-300x268.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<h2>Google CMP Partner Benefits<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-check\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Optimal performance<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>When consent signals are accurately captured and transmitted, your performance thrives. Our certified Consent Management Platform (CMP), <a href=\"https:\/\/trustarc.com\/products\/consent-consumer-rights\/cookie-consent-manager\/\">Cookie Consent Manager<\/a>, ensures valid consent data is seamlessly passed to Google Ads and Analytics. This guarantees that conversions, audience targeting, and reporting remain precise and uninterrupted, even in a dynamic privacy landscape.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Quick setup<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Achieve compliance with ease through our <a href=\"https:\/\/trustarchelp.zendesk.com\/hc\/en-us\/articles\/43771494110483-Creating-a-Banner-That-Meets-Google-s-Banner-Requirements\">out-of-the-box consent banner<\/a>. Designed to meet Google Consent Mode V2 requirements, our solution allows you to deploy and activate your campaigns smoothly from day one. Get continuous and compliant operation without delays.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Expert help<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>As a Google-certified CMP partner, TrustArc provides <a href=\"https:\/\/trustarchelp.zendesk.com\/hc\/en-us\/articles\/43771960561299-Support\">dedicated support<\/a> for Google Consent Mode and certification-related inquiries.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Mobile App support<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Easily extend Google Consent Mode V2 to your mobile apps and ensure consent signals are passed accurately for both web and app environments. TrustArc integrates with Firebase and leading App Attribution Partners (AAPs) including AirBridge, AppsFlyer and Singular. <\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_9bb1603628a000a631fffa11cb828f1a\" class=\"callouts-section\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"callout  has-quote\">\n\t\t\t\t\t<blockquote>\n\t\t\t\t\t\t<p>One of the standout improvements I\u2019ve noticed recently is the increased flexibility in consent banner options. I\u2019ve also seen better support for day-to-day consent management tasks \u2014 from configuring granular preferences to staying aligned with the latest regulatory changes.<\/p>\n<p>As a data analyst, its easy integration with Google Tag Manager allows me to block the tags from firing easily if the consent is rejected by the user. TrustArc was supportive when DMA was passed. Provided all the support for Google consent mode integration.\u201d<\/p>\n\t\t\t\t\t\t\t<cite>\u2014 Sachin S, Product Data Analyst <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_ec1540b6b53b17a04a2f5e41b7c2aa9f\" class=\"cta-simple theme-dark\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<h2>Certified. Compliant. Campaign-ready.<\/h2>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/demo-request\/consent-consumer-rights\" class=\"btn\"><span>Request a demo<\/span><\/a>\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_7370779f9094b8ccae298e1d5423df45\" class=\"code-block-2\" style=\"padding-top:0;padding-bottom:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<style>\r\n.callouts-section .container {\r\n  max-width: 1400px;\r\n}\r\n\r\n.callout {\r\n  border: none; }\r\n<\/style>\r\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_9c8dccaf703dad62d1e8cfd79da9b684\" class=\"resource-section bg-light-grey\">\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"resource-head\">\n\t\t\t\t\t\t\t<h2>Related Resources<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<ul class=\"resource-lists \">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/what-it-means-to-be-a-privacy-hero-in-2026\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-rect-pink-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>The Architecture of Trust: What It Means to Be a Privacy Hero in 2026<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/ai-training-transparency-trust-research-report\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/res-feat-city-blue-test-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Reports<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Survey Series: AI Training, Transparency, and Trust<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/cookie-consent-consumer-trust-avoid-dark-patterns\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/res-feat-plus-gray-test-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Cookie Consent and Consumer Trust: How to Avoid Dark Patterns and CMP Misconfiguration Risks<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stay compliant with ease with TrustArc Cookie Consent Manager, a Google-certified Google Consent Managed Platform (CMP) Partner. Ensure accurate measurement and audience targeting without compromising privacy.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":71,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-7793","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Consent Mode V2 | TrustArc<\/title>\n<meta name=\"description\" content=\"Stay compliant in Europe and the UK, protect ad performance, and ensure accurate measurement and audience targeting with TrustArc\u2019s Google-certified CMP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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