{"id":6624,"date":"2025-06-25T07:16:57","date_gmt":"2025-06-25T12:16:57","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=press&#038;p=6624"},"modified":"2026-04-07T16:03:17","modified_gmt":"2026-04-07T21:03:17","slug":"smarter-privacy-starts-here-real-time-secure-simplified","status":"publish","type":"press","link":"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/","title":{"rendered":"Smarter Privacy Starts Here: Real-time, Secure &amp; Simplified"},"content":{"rendered":"\t\t<section id=\"block_f5626305103f32b0bcd7f4174255865b\" class=\"news-content\" style=\"padding-top:0;padding-bottom:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<p>TrustArc just supercharged your privacy tools with powerful new updates \u2013 and they\u2019re built to make your job faster, easier, and more secure!<\/p>\n<h3>Trust the data with real-time consent reporting<\/h3>\n<p><a href=\"\/products\/consent-consumer-rights\/cookie-consent-manager\/\" target=\"_blank\" rel=\"noopener\">Cookie Consent Manager<\/a> now delivers next-level reporting. Instantly track opt-ins, opt-outs, and better engagement with customizable dashboards. Integrate directly with Google Analytics, BigQuery, or Salesforce to align marketing and compliance like never before. Plus, audit-ready logs mean you\u2019re always prepared.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/06\/img-ccm-reporting-june-2025-news.png\" alt=\"\" width=\"1000\" height=\"533\" \/><\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_8b78fd13db5c2d5da838551bd2755393\" class=\"spacer\">&nbsp;<\/section>\n\t\t\n\n\t\t<section id=\"block_108227896f9a5d3b72350d5853abf5fc\" class=\"news-content\" style=\"padding-top:0;padding-bottom:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<h3>Identity verification gets an upgrade!<\/h3>\n<p>Say hello to SMS verification in <a href=\"\/products\/consent-consumer-rights\/individual-rights-manager\/\" target=\"_blank\" rel=\"noopener\">Individual Rights Manager<\/a>. With a secure one-time password (OTP), data subjects can now confirm their identity via mobile, making unauthorized access nearly impossible and compliance with <a href=\"\/regulations\/gdpr\/\" target=\"_blank\" rel=\"noopener\">GDPR<\/a> and <a href=\"\/regulations\/ccpa-cpra\/\" target=\"_blank\" rel=\"noopener\">CCPA<\/a> a breeze.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/06\/img-sms-verification-june-2025-news.png\" alt=\"\" width=\"1000\" height=\"533\" \/><\/p>\n<h3>Level up with Nymity Research<\/h3>\n<p>Need a quick dive into complex privacy topics? <a href=\"\/products\/privacy-data-governance\/nymity-research\/\" target=\"_blank\" rel=\"noopener\">Nymity Research<\/a>\u2019s expanded library has you covered. From quantum computing and synthetic data to opt-out vs consent withdrawal, our new &#8216;Privacy Simplified&#8217; and &#8216;Core Concepts&#8217; References break it all down.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/06\/img-nymity-research-june-2025-news.png\" alt=\"\" width=\"1000\" height=\"714\" \/><\/p>\n<h3>Measure what matters<\/h3>\n<p><a href=\"https:\/\/trustarc.com\/products\/privacy-data-governance\/privacycentral\/\" target=\"_blank\" rel=\"noopener\">PrivacyCentral<\/a> now includes assessments against 125+ global laws \u2013 including fresh additions like Minnesota\u2019s Consumer Data Protection Act and SEC Cybersecurity Disclosure Rule. Ready to see how your program stacks up? Start benchmarking today.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/06\/img-privacycentral-june-2025-news.png\" alt=\"\" width=\"1040\" height=\"580\" \/><\/p>\n<h3>What else is new in Privacy?<\/h3>\n<p>Dive into our 2025 Privacy Benchmarks Report to discover what sets top-performing privacy programs apart. From strategy to execution, the insights are eye-opening! Download <a href=\"https:\/\/insights.trustarc.com\/2025-global-privacy-benchmarks-report\/#form\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>As of June 2, 2025 <a href=\"\/products\/assurance-certifications\/global-cbpr-prp\/\" target=\"_blank\" rel=\"noopener\">Global CBPR and PRP certification<\/a> are live, ushering in a new era of cross-border data trust. Watch the on-demand webinar to learn more about the global system, what\u2019s changed, and what to expect.<\/p>\n<p>Missed us at DAA summit? Watch all the highlights <a href=\"https:\/\/www.linkedin.com\/posts\/trustarc_recap-activity-7336829394667130881-Lq1b?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABQ5rQ4Bj36yd6MKVyzx3xz_Zj8lGiCxjNw\" target=\"_blank\" rel=\"noopener\">here<\/a>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/06\/img-2025-benchmarks-report-june-2025-news.png\" alt=\"\" width=\"1000\" height=\"714\" \/><\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_19ad18194b6abaa900e6dfce3b73ffc2\" class=\"code-block-2\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<style>\r\n    .cta-box {\r\n        padding: 60px; \r\n        border-radius: 40px;\r\n        overflow: hidden; \r\n        background: linear-gradient(90deg, #3d1b9f, #000239);\r\n        color: #ffffff;\r\n    }\r\n\r\n    .containercta {\r\n        display: flex;\r\n        max-width: 1000px;\r\n        margin: 0 auto;\r\n        border-radius: 40px; \r\n        gap: 20px;\r\n    }\r\n\r\n    .column {\r\n        flex: 1;\r\n        padding: 10px;\r\n    }\r\n\r\n    @media (max-width: 800px) {\r\n        .containercta {\r\n            flex-direction: column;\r\n            max-width: 100%;\r\n        }\r\n    }\r\n\r\n    h4 {\r\n        color: #ffffff; \r\n    }\r\n\r\n    a {\r\n        color: #ffffff;\r\n    }\r\n\r\n    .btn-list a.btn {\r\n        display: inline-block;\r\n        margin-left: 20px; \/* Adjust this value to move the button to the right *\/\r\n    }\r\n\r\n    .align-left {\r\n        margin-left: -15px; \/* Adjust this value to align text *\/\r\n    }\r\n\r\n    .btn-list a.learn-more {\r\n        display: inline-block;\r\n        margin-left: 0px; \/* Align the button with the text above *\/\r\n    }\r\n\r\n<\/style>\r\n<div class=\"cta-box\">\r\n    <div class=\"containercta\">\r\n        <div class=\"column column1\">\r\n            <h4 class=\"align-left\">Webinar<\/h4>\r\n            <p class=\"align-left\">Uncover key challenges, winning strategies, and discover how your privacy program stacks up in our 2025 Benchmarks breakdown. \r\n<\/p>\r\n            <ul class=\"btn-list\">\r\n                <a href=\"\/resource\/webinar-2025-global-privacy-benchmarks-survey\/\" target=\"_blank\" class=\"btn learn-more\" style=\"--x: 150.5px; --y: 17.640625px;\"><span>Watch on demand<\/span><\/a>\r\n            <\/ul>\r\n        <\/div>\r\n        <div class=\"column column2\">\r\n            <h4>eBook<\/h4>\r\n            <p>Explore the expansion of APEC\u2019s CBPR system into the global arena with this guide. <\/p>\r\n            <ul class=\"btn-list\">\r\n                <a href=\"\/resource\/ultimate-guide-to-simpler-cross-border-data-transfers\/\" target=\"_blank\" class=\"btn\" style=\"--x: 150.5px; --y: 17.640625px;\"><span>Read the guide<\/span><\/a>\r\n            <\/ul>\r\n        <\/div>\r\n    <\/div>\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TrustArc just supercharged your privacy tools with powerful new updates \u2013 and they\u2019re built to make your job faster, easier, and more secure!<\/p>\n","protected":false},"featured_media":2394,"template":"","press-categories":[41],"class_list":["post-6624","press","type-press","status-publish","has-post-thumbnail","hentry","press-categories-product-update"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smarter Privacy with Real-Time Reporting, SMS Verification &amp; Global Insights | TrustArc<\/title>\n<meta name=\"description\" content=\"Explore TrustArc\u2019s latest privacy updates from real-time consent reporting and secure SMS identity verification to fresh insights. Strengthen your compliance strategy with better data and smarter insights\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/press\\\/smarter-privacy-starts-here-real-time-secure-simplified\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/press\\\/smarter-privacy-starts-here-real-time-secure-simplified\\\/\",\"name\":\"Smarter Privacy with Real-Time Reporting, SMS Verification & Global Insights | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/press\\\/smarter-privacy-starts-here-real-time-secure-simplified\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/press\\\/smarter-privacy-starts-here-real-time-secure-simplified\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/bg-cta-plus-full-purple.png\",\"datePublished\":\"2025-06-25T12:16:57+00:00\",\"dateModified\":\"2026-04-07T21:03:17+00:00\",\"description\":\"Explore TrustArc\u2019s latest privacy updates from real-time consent reporting and secure SMS identity verification to fresh insights. Strengthen your compliance strategy with better data and smarter insights\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trustarc.com\\\/press\\\/smarter-privacy-starts-here-real-time-secure-simplified\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/press\\\/smarter-privacy-starts-here-real-time-secure-simplified\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/bg-cta-plus-full-purple.png\",\"contentUrl\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/bg-cta-plus-full-purple.png\",\"width\":1440,\"height\":488},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\",\"url\":\"https:\\\/\\\/trustarc.com\\\/\",\"name\":\"TrustArc\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trustarc.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Smarter Privacy with Real-Time Reporting, SMS Verification & Global Insights | TrustArc","description":"Explore TrustArc\u2019s latest privacy updates from real-time consent reporting and secure SMS identity verification to fresh insights. Strengthen your compliance strategy with better data and smarter insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/","url":"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/","name":"Smarter Privacy with Real-Time Reporting, SMS Verification & Global Insights | TrustArc","isPartOf":{"@id":"https:\/\/trustarc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/#primaryimage"},"image":{"@id":"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/#primaryimage"},"thumbnailUrl":"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple.png","datePublished":"2025-06-25T12:16:57+00:00","dateModified":"2026-04-07T21:03:17+00:00","description":"Explore TrustArc\u2019s latest privacy updates from real-time consent reporting and secure SMS identity verification to fresh insights. Strengthen your compliance strategy with better data and smarter insights","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trustarc.com\/press\/smarter-privacy-starts-here-real-time-secure-simplified\/#primaryimage","url":"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple.png","contentUrl":"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple.png","width":1440,"height":488},{"@type":"WebSite","@id":"https:\/\/trustarc.com\/#website","url":"https:\/\/trustarc.com\/","name":"TrustArc","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trustarc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/press\/6624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/types\/press"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/media\/2394"}],"wp:attachment":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/media?parent=6624"}],"wp:term":[{"taxonomy":"press-categories","embeddable":true,"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/press-categories?post=6624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}