{"id":6311,"date":"2025-04-30T07:37:35","date_gmt":"2025-04-30T12:37:35","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=6311"},"modified":"2025-06-04T12:19:45","modified_gmt":"2025-06-04T17:19:45","slug":"survey-series-reflecting-consumer-and-professional-views-on-privacy","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/survey-series-reflecting-consumer-and-professional-views-on-privacy\/","title":{"rendered":"Survey Series: Reflecting Consumer and Professional Views on Privacy"},"content":{"rendered":"\t\t<div class=\"intro-form-wrap\">\n\t\t\t\t\t\t\t<section id=\"block_68cb4a8d2dd3f657ed49b16e754e15ba\" class=\"resource-intro\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray.png 1200w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray-300x300.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray-1024x1024.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray-150x150.png 150w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray-768x768.png 768w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray-199x199.png 199w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-gray-120x120.png 120w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Report<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Survey Series: Reflecting Consumer and Professional Views on Privacy<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"content-area\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-holder\">\n\t\t\t\t\t\t\t\t<script src=\"\/\/info.trustarc.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3353\"><\/form> <script>MktoForms2.loadForm(\"\/\/info.trustarc.com\", \"846-LLZ-652\", 3353);<\/script>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h3>Consumer privacy awareness isn\u2019t always enough<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6312\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/04\/cover-reflecting-consumer-professional-views-survey.png\" alt=\"\" width=\"238\" height=\"300\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2025\/04\/cover-reflecting-consumer-professional-views-survey.png 476w, https:\/\/trustarc.com\/wp-content\/uploads\/2025\/04\/cover-reflecting-consumer-professional-views-survey-238x300.png 238w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/><\/p>\n<p>New research shows a growing gap between what consumers expect from privacy protections and what businesses actually deliver. TrustArc\u2019s latest <strong>Privacy Pulse Survey Report<\/strong> compares the views of 300 consumers and 300 professionals across North America and Europe, uncovering major disconnects around third-party data sharing, informed consent, and regulatory preparedness.<\/p>\n<p>Despite increased awareness, many consumers still struggle to protect their personal data effectively. Meanwhile, businesses acknowledge the importance of consumer consent, but enforcement and consistency are lacking. This report unpacks where progress has been made\u2014and where serious vulnerabilities remain.<\/p>\n<p>Download the survey findings to better understand the evolving privacy landscape and the urgent need for greater transparency, control, and trust.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"key-takeaways\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Key takeaways include:<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"takeaway-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Insight_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Discover how consumer awareness impacts real-world privacy behavior and decision-making.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Check_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Understand where businesses are falling short in managing third-party data practices.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Online-Privacy_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Learn why regulatory preparedness varies\u2014and what this means for consumer protection and compliance.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"w-indent\">\n\t\t\t\t\t\t\t\t\t\t<p>\u201cConsumers may be getting smarter about their data, but many still feel powerless in the face of complex tracking systems and hidden data-sharing agreements.\u201d<\/p>\n\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t<section id=\"block_331ce19bebf8d2ad8a959ab240e46fe5\" class=\"desktop-spacer\" style=\"height:150px;\">&nbsp;<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Explore how consumers and companies manage data privacy, informed consent, and third-party data practices in our new Privacy 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