{"id":5640,"date":"2024-10-22T11:07:24","date_gmt":"2024-10-22T17:07:24","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=5640"},"modified":"2025-05-01T10:10:25","modified_gmt":"2025-05-01T15:10:25","slug":"webinar-into-the-future-the-evolution-of-adtech-and-data-privacy","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/webinar-into-the-future-the-evolution-of-adtech-and-data-privacy\/","title":{"rendered":"Into The Future: The Evolution of AdTech &amp; Data Privacy"},"content":{"rendered":"\t\t<section id=\"block_26ca689362235fe3be043239a5dd14c5\" class=\"resource-intro\">\n\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple.png 2055w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple-300x231.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple-1024x788.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple-768x591.png 768w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple-1536x1182.png 1536w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple-2048x1577.png 2048w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-woven-purple-1440x1109.png 1440w\" sizes=\"(max-width: 2055px) 100vw, 2055px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Webinar<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>Into The Future: The Evolution of AdTech &amp; Data Privacy<\/h1>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><span class=\"h4\">On Demand<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<div class=\"intro-form-wrap\">\n\t\t<section id=\"block_f99a4679fc3d48b8a63fce1a6cb94544\" class=\"content-area\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"form-holder\">\n\t\t\t\t\t\t<script src=\"\/\/info.trustarc.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3354\"><\/form> <script>MktoForms2.loadForm(\"\/\/info.trustarc.com\", \"846-LLZ-652\", 3354);<\/script>\t\t\t\t\t<\/div>\n\t\t\t\t\t<p>The advertising technology space and landscape continue to evolve and adapt \u2013 increasingly providing the ability for tracking, attribution, interest-based ads, and tailoring. These advancements have resulted in more and more information, personal and otherwise, being ingested by virtue of advertising and ad-based tracking. <\/p>\n<p>Join experts from TrustArc, DoubleVerify, Mintz, and Digital Advertising Alliance as they discuss the emerging regulatory landscape, how organizations can stay abreast of continued technological innovations, and how they can implement strategies to help them comply with adtech privacy laws, continuing self-regulation, and consent and preference management of third and first-party data.<\/p>\n<h4>This webinar will review:<\/h4>\n<ul>\n<li>The impacts of privacy laws on AdTech<\/li>\n<li>How your organization can continue to collect data while ensuring consumer trust<\/li>\n<li>The new ways to manage consent and preferences<\/li>\n<li>Privacy expert advice on your use of emerging advertising technologies<\/li>\n<\/ul>\n<p><strong>This webinar is eligible for 1 CPE credit.<\/strong><\/p>\n\t\t\t\t\t\t\t<div class=\"personnel-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Webinar Speakers<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-val-ilchenko.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Val Ilchenko<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">General Counsel &amp; Chief Privacy Officer, TrustArc<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-beatrice-botti.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Beatrice Botti<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">VP, Chief Privacy Officer, DoubleVerify<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/04\/pople-scott-lashway.jpeg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Scott Lashway<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Member \/ Co-Chair, Privacy &amp; Cybersecurity Practice, Mintz<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/10\/Lou-Mastria-people.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Lou Mastria<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">CIPP, CISSP, President and Chief Executive Officer, Digital Advertising Alliance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n\t\n\n\t\t<section id=\"block_c2187b0d57b9b8d8a3ebbfa02721743f\" class=\"desktop-spacer\" style=\"height:300px;\">&nbsp;<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The advertising technology space and landscape continue to evolve and adapt \u2013 increasingly providing the ability for tracking, attribution, interest-based ads, and tailoring. These advancements have resulted in more and more information, personal and otherwise, being ingested by virtue of advertising and ad-based tracking.<\/p>\n","protected":false},"featured_media":1699,"template":"","topic-resource":[64,55,56,52],"type-resource":[28],"class_list":["post-5640","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-cookie-consent","topic-resource-data-privacy","topic-resource-privacy-governance","topic-resource-privacy-tips","type-resource-webinars-and-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Into The Future: The Evolution of AdTech &amp; Data Privacy<\/title>\n<meta name=\"description\" content=\"The advertising technology space and landscape continue to evolve and adapt \u2013 increasingly providing the ability for tracking, attribution, interest-based ads, and tailoring. 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