{"id":4778,"date":"2024-05-29T12:19:51","date_gmt":"2024-05-29T18:19:51","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=4778"},"modified":"2025-06-04T08:23:36","modified_gmt":"2025-06-04T13:23:36","slug":"2024-trustarc-global-privacy-benchmarks-report","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/2024-trustarc-global-privacy-benchmarks-report\/","title":{"rendered":"2024 Global Privacy Benchmarks Report"},"content":{"rendered":"\t\t<section id=\"block_e15f3c80000c8b958b388a966c08dfcf\" class=\"resource-intro\">\n\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-purple-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Report<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>2024 Global Privacy Benchmarks Report<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_4d8a4cb44572136ded87a71ddb7152ea\" class=\"columns-two\" style=\"padding-bottom:0;\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p>TrustArc\u2019s 5th Annual Global Privacy Benchmarks Report provides a comprehensive corporate view into privacy developments worldwide, including insights from our Global Privacy Index.<\/p>\n<p>In the current climate of digital transformation and compliance, the emphasis on risk and privacy remains crucial. Many companies have elevated their privacy initiatives and increased investments in data security and data protection as core components of their operational and growth strategies. While AI presents significant new challenges, enforcing a growing list of privacy laws has intensified, demanding higher due diligence and accountability from organizations.<\/p>\n<p>This report delves into how corporate priorities and strategies concerning privacy are shifting and underscores the integral role of privacy in maintaining public trust and organizational growth.<\/p>\n<h6>Key takeaways:<\/h6>\n<ul>\n<li>The top three privacy risks for companies in 2024 are AI, brand reputation, and compliance.<\/li>\n<li>Maintaining brand trust remains the top privacy goal. Regulatory compliance follows closely as the second priority goal.<\/li>\n<li>Using dedicated privacy management solutions and principles based approaches to privacy results in the highest privacy competence scores.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><img decoding=\"async\" \n  src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/06\/thumb-2024-trustarc-benchmarks-survey1.png\" \n  alt=\"2024 TrustArc Benchmarks Survey\" \n  style=\"width: 400px; height: 504px; display: block; margin: 0 auto;\" \n\/><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_18ec98f96e55bd15196d06276a50b911\" class=\"cta-simple theme-dark quote\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<h2>&quot;Taking a principles based framework approach (e.g., Nymity PMAF, TRUSTe Enterprise) to privacy results in high privacy competence, with an average score of 74% on the Global Privacy Index, compared to a rules-based regulatory approach score at 56%.&quot;<\/h2>\n\t\t\t\t\t<a href=\"\/thank-you\/downloads\/2024-trustarc-global-privacy-benchmarks-report\/\" class=\"btn\"><span>Download research<\/span><\/a>\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_3317e8723b4056806faa3082590e9e85\" class=\"code-block-2\" style=\"padding-top:0;padding-bottom:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<style>\r\n.quote h2 {\r\n    font-size: 24px;\r\nfont-style: italic;\r\n}\r\n<\/style>\r\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Surveying over 1,800 privacy professionals worldwide, gain a comprehensive 360\u00b0 global view into privacy challenges, goals, strategies, and best practices.<\/p>\n","protected":false},"featured_media":1691,"template":"","topic-resource":[55],"type-resource":[116],"class_list":["post-4778","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-data-privacy","type-resource-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024 Global Benchmark Report | TrustArc<\/title>\n<meta name=\"description\" content=\"Surveying over 1,800 privacy professionals worldwide, gain a comprehensive 360\u00b0 global view into privacy challenges, goals, strategies, and best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/resource\/2024-trustarc-global-privacy-benchmarks-report\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. 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