{"id":4102,"date":"2024-03-21T11:56:16","date_gmt":"2024-03-21T17:56:16","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=press&p=4102"},"modified":"2024-03-21T13:10:40","modified_gmt":"2024-03-21T19:10:40","slug":"trustarc-privya-ai-launch-comprehensive-data-automation","status":"publish","type":"press","link":"https:\/\/trustarc.com\/press\/trustarc-privya-ai-launch-comprehensive-data-automation\/","title":{"rendered":"TrustArc & Privya.ai Launch Comprehensive Data Automation for Privacy & AI Governance"},"content":{"rendered":"\t\t
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SAN FRANCISCO, March 21, 2024 \/PRNewswire\/ \u2014 TrustArc, a global leader in data privacy and governance solutions, announces a partnership with Privya, as well as Google partner certification with TrustArc\u2019s Cookie Consent Manager.<\/p>\n

\"\"<\/p>\n

Elevated Data Privacy Automation<\/strong><\/p>\n

TrustArc\u2019s and Privya\u2019s integrated offering encompasses data creation, collection, classification, risk analysis, and reporting for privacy and security compliance, completed in days versus months. Key capabilities include continuous code-based data discovery, automated privacy and security risk analysis, and on-demand regulatory reporting.<\/p>\n

Following industry best practices, the integrated partner solutions automate today\u2019s privacy processes, track high-risk AI use cases, check for conformity with regulations, and expose third-party vendors to provide continuous monitoring and enhanced AI transparency.<\/p>\n

\u201cPrivya.ai offers a user-friendly and quick implementation process. It\u2019s highly cost-effective, allowing for end-to-end discovery and reporting within days instead of months,\u201d shares TrustArc\u2019s Chief Product Officer, Eric Sendelbach. \u201cOur partnership offers data discovery in software development, embedding privacy by design right into the code.\u201d<\/p>\n

New Solutions for New Challenges in AI Governance<\/strong>
\nWith the upcoming EU AI Act, inventories of AI\/ML models that organizations develop or deploy will become increasingly important, with far higher fines than GDPR, which will account for up to 7% of the previous year\u2019s annual revenue. Privya\u2019s data discovery automatically detects AI\/ML models upon code scanning and captures requirements for a ROPA and DPIA within TrustArc\u2019s Data Inventory Hub and Risk Profile products.<\/p>\n

Privya\u2019s innovative platform quickly scans an organization\u2019s code repositories and automates data collection for ROPA, DPIA, and other real-time compliance risks. TrustArc\u2019s proprietary risk engine includes controls from 130+ laws and standards, including NIST AI and OECD AI, to ensure robust privacy and security risk analysis. For mitigation, TrustArc\u2019s pre-built risk assessments, including DPIAs and an AI-risk assessment, can automatically kick off an assessment from the data inventory based on processing purposes or data categories.<\/p>\n

Google Consent Management Platform (CMP) Partner Program<\/strong>
\nThe intersection of marketing and privacy is increasingly requiring advertisers, marketers, and publishers to adopt more robust privacy-first standards that promote end-user transparency and control.<\/p>\n

TrustArc\u2019s Cookie Consent Manager provides privacy-first consent experiences that meet Google\u2019s CMP certified requirements and other global requirements like IAB TCF 2.2, IAB GPP, IAB CCPA, and the EDAA\u2019s AdChoices program.<\/p>\n

Unique to TrustArc\u2019s CMP offering includes certification with standards like EDAA as well as Technical Account Management services to support client implementation and optimization of consent experiences and tracker management for compliance.<\/p>\n

For more information about TrustArc, please visit\u00a0www.trustarc.com<\/a>\u00a0or contact\u00a0pr@trustarc.com<\/a>.<\/p>\n

About TrustArc<\/strong>
\nAs a leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver depth of privacy intelligence, coupled with automation, essential for the growing number of privacy regulations in an ever-changing digital world. Headquartered in San Francisco and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information, visit\u00a0www.trustarc.com<\/a>.<\/p>\n

About Privya<\/strong>
\nPrivya<\/a>\u00a0is an innovative AI-based solution ensuring that data protection and compliance are handled as part of the development life cycle, in order to prevent violations of any regulations, including GDPR, HIPAA, CCPA, CPRA, NIST, and others. Privya bridges the gap between privacy professionals and engineers, and provides a centralized hub to manage and control privacy across cloud-native environments. Its cutting-edge privacy scanner abstracts the code and classifies usage of personal information (PI), storage, usage of AI models and third parties. By serving as an agentless privacy management solution that can be onboarded non-intrusively, it enables visibility, both into legacy and new code at any stage of the software development lifecycle, and provides contextualized remediation plans. For additional information, visit\u00a0privya.ai<\/a><\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"

TrustArc and Privya join forces to offer comprehensive data automation solutions for privacy and AI governance, including advanced risk analysis and regulatory compliance.<\/p>\n","protected":false},"featured_media":1691,"template":"","press-categories":[42],"class_list":["post-4102","press","type-press","status-publish","has-post-thumbnail","hentry","press-categories-press-release"],"acf":[],"yoast_head":"\nTrustArc & Privya.ai Launch Comprehensive Data Automation for Privacy & AI Governance | TrustArc<\/title>\n<meta name=\"description\" content=\"TrustArc and Privya join forces to offer comprehensive data automation solutions for privacy and AI governance, including advanced risk analysis and regulatory compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/press\/trustarc-privya-ai-launch-comprehensive-data-automation\/\" \/>\n<meta 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