{"id":3932,"date":"2024-01-11T10:44:00","date_gmt":"2024-01-11T16:44:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=3932"},"modified":"2024-03-22T08:12:53","modified_gmt":"2024-03-22T14:12:53","slug":"flash-guidance-the-end-of-third-party-cookies","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/flash-guidance-the-end-of-third-party-cookies\/","title":{"rendered":"Flash Guidance: The End of Third-Party Cookies"},"content":{"rendered":"\t\t<div class=\"intro-form-wrap\">\n\t\t\t\t\t\t\t<section id=\"block_7540ad442a1c42483a3ec346476636e5\" class=\"resource-intro\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-grey.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-grey.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-grey-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-grey-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-grey-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Flash Guidance<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Flash Guidance: The End of Third-Party Cookies<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"content-area\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-holder\">\n\t\t\t\t\t\t\t\t<script src=\"\/\/info.trustarc.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3353\"><\/form> <script>MktoForms2.loadForm(\"\/\/info.trustarc.com\", \"846-LLZ-652\", 3353);<\/script>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h2>How to prepare and what to watch for in 2022<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3934\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/cover-end-third-party-cookies-flash-guidance-243x300.png\" alt=\"\" width=\"243\" height=\"300\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/cover-end-third-party-cookies-flash-guidance-243x300.png 243w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/cover-end-third-party-cookies-flash-guidance.png 332w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/>The end of third-party cookies on Chrome, along with the fact that Apple\u2019s Safari browser and iOS no longer support tracking, effectively ends third-party data collection as we know it, marking a paradigm shift in how and where consent is captured\u2014and who is in control (note: it\u2019s the consumer).<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"key-takeaways\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>This flash guidance covers:<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"takeaway-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Complexity_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Details on what this shift means for your company<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Checklist_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>How to address the changes<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Increase_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>What life beyond cookies looks like<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t<section id=\"block_c00eab36024d81c554214b368bca7475\" class=\"desktop-spacer\" style=\"height:300px;\">&nbsp;<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how the end of third-party cookies changes data collection. Discover what this means for your company and how to adapt to a cookie-less future.<\/p>\n","protected":false},"featured_media":1697,"template":"","topic-resource":[67,64,52],"type-resource":[80],"class_list":["post-3932","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-consent-management","topic-resource-cookie-consent","topic-resource-privacy-tips","type-resource-flash-guidance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Flash Guidance: The End of Third-Party Cookies | TrustArc<\/title>\n<meta name=\"description\" content=\"Learn how the end of third-party cookies changes data collection. 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