{"id":3887,"date":"2022-09-06T14:56:00","date_gmt":"2022-09-06T20:56:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=3887"},"modified":"2026-04-07T14:48:33","modified_gmt":"2026-04-07T19:48:33","slug":"webinar-cross-contextual-advertising-rethinking-how-consumer-data-is-managed","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/webinar-cross-contextual-advertising-rethinking-how-consumer-data-is-managed\/","title":{"rendered":"Cross-Contextual Advertising: Rethinking How Consumer Data Is Managed"},"content":{"rendered":"\t\t<section id=\"block_d0d574abe8a0a69d49148c37f1235e56\" class=\"videos-slides bg-dark\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading max-width\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block uppercase fw-bold resource-label\">Webinar<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Cross-Contextual Advertising: Rethinking How Consumer Data Is Managed<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cols-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t\t<div class=\"video-holder\" style=\"padding-bottom: 56.25%; position: relative; display: block; width: 100%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe\n\t\t\t\t\t\t\t\t\t\tstyle=\"position: absolute; top: 0; left: 0; z-index: 1;\"\n\t\t\t\t\t\t\t\t\t\tclass=\"iframe-video\"\n\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/751798296?h=ec88033c07&#038;title=0&#038;byline=0&#038;portrait=0\"\n\t\t\t\t\t\t\t\t\t\twidth=\"100%\"\n\t\t\t\t\t\t\t\t\t\theight=\"100%\"\n\t\t\t\t\t\t\t\t\t\tframeborder=\"0\"\n\t\t\t\t\t\t\t\t\t\tallow=\"autoplay; fullscreen; picture-in-picture\"\n\t\t\t\t\t\t\t\t\t\tallowfullscreen\n\t\t\t\t\t\t\t\t\t\t><\/iframe>\n\t\t\t\t\t\t\t\t\t\t<div style=\"display:none;\" class=\"video-fallback-message\">\n\t\t\t\t\t\t\t\t\t\t\t<h5><em>This resource needs a cookie to play! Update your Cookie Preferences in the footer link below to enable Functional Cookies.<\/em><\/h5>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\t\t\tif (!window.__fallbackScriptInitialized) {\n\t\t\t\t\t\t\t\t\t\twindow.__fallbackScriptInitialized = true;\n\t\t\t\t\t\t\t\t\t\twindow.addEventListener('load', function () {\n\t\t\t\t\t\t\t\t\t\t\tsetTimeout(function () {\n\t\t\t\t\t\t\t\t\t\t\t\tdocument.querySelectorAll('.video-fallback-message').forEach(function (div) {\n\t\t\t\t\t\t\t\t\t\t\t\t\tdiv.style.display = 'flex';\n\t\t\t\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t\t\t\t}, 1000);\n\t\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_ff25e78c4a7e2169240aa047f7e5ce1d\" class=\"columns-content\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"left\">\n\t\t\t\t\t\t<div class=\"person-wrap\">\n\t\t\t<span>\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/Janalyn_Schreiber_people.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Janalyn Schreiber<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Senior Privacy Consultant, TrustArc<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/span>\t\t<\/div>\n\t\t\t\t<div class=\"person-wrap\">\n\t\t\t<span>\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-sal-tripi.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Sal Tripi<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Vice President &#8211; Digital Operations &amp; Compliance, Publishers Clearing House<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/span>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"middle\">\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<p>Post-2020, the rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data. The goal of cross-contextual advertising is simple: display relevant ads based on consumers&#8217; browsing history and preferences.<\/p>\n<p>However, data is often collected, stored, and shared across organizations without knowledge or consent. At the same time, we see more and more regulations from governments and consumers questioning how companies use their data.<\/p>\n<p>In this webinar, we explore tactics and strategies your marketing department should implement in a consumer-first privacy landscape to build trust and grow revenue at the same time.<\/p>\n<p><strong>This webinar reviews:<\/strong><\/p>\n<ul>\n<li>The laws and regulations governing advertising technologies<\/li>\n<li>How advertising and data privacy can work together<\/li>\n<li>How to address the privacy issues related to cross-contextual advertising<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t\t<div class=\"question-box-multiple\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"question-box bg-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Update_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Any questions?<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Feel free to reach out, we&#8217;d love to help. <a href=\"\/contact\/\">Contact us<\/a> or call us at <a href=\"tel:18888787830\">1-888-878-7830<\/a> or <a href=\"tel:4402030786495\">+44 (0) 203 078 6495<\/a>.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"question-box bg-white\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Webinar_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Learn more<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Register for upcoming and on-demand webinars.<\/p>\n<a href=\"\/resources\/?action=resources&amp;type=webinars-and-videos\" class=\"cta\">Explore all webinars<\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"right sm\">\n\t\t\t\t<div class=\"share-it\">\n\t\t\t\t\t<strong class=\"title block uppercase\">Follow us<\/strong>\n\t\t\t\t\t<div class=\"soc-list\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/trustarc\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/li-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"\nhttps:\/\/twitter.com\/TrustArc\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/tw-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"javascript:;\" id=\"copy-url\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/link-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<span class=\"copied\" style=\"display:none;\">Link Copied!<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"key-topics\">\n\t\t\t\t\t\t<strong class=\"title block uppercase\">Key Topics<\/strong>\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/consent-management\/\" class=\"badge\">Consent Management<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/cookie-consent\/\" class=\"badge\">Cookie Consent<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"cta-area\">\n\t\t\t\t\t<p>Get the latest resources sent to your inbox<\/p>\n\t\t\t\t\t<a href=\"\/subscription-center\/\" class=\"cta\">Subscribe<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>De-mystify the changing world of digital advertising! Watch this on-demand webinar about cross-contextual advertising and how to manage consumer data effectively.<\/p>\n","protected":false},"featured_media":1699,"template":"","topic-resource":[67,64],"type-resource":[28],"class_list":["post-3887","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-consent-management","topic-resource-cookie-consent","type-resource-webinars-and-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cross-Contextual Advertising: Rethinking How Consumer Data Is Managed | TrustArc<\/title>\n<meta name=\"description\" content=\"De-mystify the changing world of digital advertising! 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