{"id":3858,"date":"2023-03-07T13:17:00","date_gmt":"2023-03-07T19:17:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=3858"},"modified":"2025-05-01T10:21:31","modified_gmt":"2025-05-01T15:21:31","slug":"webinar-how-data-privacy-demands-impact-your-marketing-program","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/webinar-how-data-privacy-demands-impact-your-marketing-program\/","title":{"rendered":"How Data Privacy Demands Impact Your Marketing Program"},"content":{"rendered":"\t\t<section id=\"block_c6d7a21f6c38b6b447f91c5089c2e053\" class=\"resource-intro\">\n\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-blue.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-blue.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-blue-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-blue-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-blue-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Webinar<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>How Data Privacy Demands Impact Your Marketing Program<\/h1>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><span class=\"h4\">On Demand<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<div class=\"intro-form-wrap\">\n\t\t<section id=\"block_9d6abe3f7548885bbf4c12c5d9387d6d\" class=\"content-area\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"form-holder\">\n\t\t\t\t\t\t<script src=\"\/\/info.trustarc.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3354\"><\/form> <script>MktoForms2.loadForm(\"\/\/info.trustarc.com\", \"846-LLZ-652\", 3354);<\/script>\t\t\t\t\t<\/div>\n\t\t\t\t\t<p>Ask any modern marketer for their favorite privacy acronym, and they will probably tell you: GDPR, LGPD, CCPA, or <a href=\"\/regulations\/china-pipl\/\">PIPL<\/a> \u2013 and that\u2019s before we factor in layers of data ethics or self-regulatory practices like opt-in, opt-out, CDPs and CMPs, PII and SPI, AMIs and beyond cookies. Too often, there is a lack of clear guidance for marketers on how to transform compliance requirements into Marketing practices.<\/p>\n<p>Not to mention the fact that many times the legalese leaves room for broad interpretation, giving rise to questions like: Do you need consent for everything? Can your company capture consent in exchange for content? How is notice and enhanced notice being extended?<\/p>\n<p>In this webinar, we explore tactics and strategies Marketing teams can implement to comply with both privacy laws and important self-regulatory programs and still achieve consumer trust and exceed business objectives.<\/p>\n\t\t\t\t\t\t\t<h4>This webinar will review:<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-check-simple\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\tConsent and marketing under current privacy laws and regulations\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\tWhat you can and cannot do to identify prospects, generate leads and convert into customers\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\tThe key questions a marketer needs to ask their agencies and ad tech service providers\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"personnel-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Webinar Speakers<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-ganesh-vasudeva.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Ganesh Vasudeva<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Director of Product Management, TrustArc<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/Janalyn_Schreiber_people.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Janalyn Schreiber<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Senior Privacy Consultant, TrustArc<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-chet-dalzell.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Chet Dalzell<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Communications &amp; Engagement, Digital Advertising Alliance<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/people\/rob-hartwell\/\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-robert-hartwell.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Rob Hartwell<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Counsel<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n\t\n\n\t\t<section id=\"block_5bb8d5f02813f877b3038eaaafc6635f\" class=\"desktop-spacer\" style=\"height:400px;\">&nbsp;<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Master privacy-compliant marketing strategies with our webinar. Learn key consent tactics under GDPR, CCPA, leveraging tech for consumer trust and business growth.<\/p>\n","protected":false},"featured_media":1252,"template":"","topic-resource":[75,61,63,52],"type-resource":[28],"class_list":["post-3858","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-ccpa-cpra","topic-resource-compliance","topic-resource-gdpr","topic-resource-privacy-tips","type-resource-webinars-and-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Data Privacy Demands Impact Your Marketing Program | TrustArc<\/title>\n<meta name=\"description\" content=\"Master privacy-compliant marketing strategies with our webinar. 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