{"id":3516,"date":"2024-02-20T13:17:00","date_gmt":"2024-02-20T19:17:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=3516"},"modified":"2024-03-22T09:18:35","modified_gmt":"2024-03-22T15:18:35","slug":"a-marketers-life-beyond-third-party-cookies","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/a-marketers-life-beyond-third-party-cookies\/","title":{"rendered":"A Marketer&#8217;s Life Beyond Third-Party Cookies"},"content":{"rendered":"\t\t<div class=\"intro-form-wrap\">\n\t\t\t\t\t\t\t<section id=\"block_f36bc67c0db4539b2fc0ace330703a08\" class=\"resource-intro\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-grey.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-grey.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-grey-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-grey-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-plus-full-grey-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Whitepaper<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>A Marketer&#039;s Life Beyond Third-Party Cookies<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"content-area\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-holder\">\n\t\t\t\t\t\t\t\t<script src=\"\/\/info.trustarc.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3353\"><\/form> <script>MktoForms2.loadForm(\"\/\/info.trustarc.com\", \"846-LLZ-652\", 3353);<\/script>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3469\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/cover-marketers-life-beyond-third-party-cookies-1-238x300.png\" alt=\"\" width=\"238\" height=\"300\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/cover-marketers-life-beyond-third-party-cookies-1-238x300.png 238w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/cover-marketers-life-beyond-third-party-cookies-1.png 476w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/>8 Strategies for Marketers in a Consumer First Privacy Landscape<\/h3>\n<p>Tracking and targeting have become mainstays in the digital playbook. But they will soon get much more difficult. As the end of third-party cookies nears and more consumers demand to know how their data is used, foundational marketing tactics will make a comeback. While some marketers are dreading the day, you can be ready with strategies that balance using data with respecting consumer privacy.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"key-takeaways\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Key takeaways include:<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"takeaway-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Complexity_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Why is the absence of third-party cookies a good thing for both marketers and consumers?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Increase_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>How can you effectively use the data you collect with consent?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Organization_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>What tactics can marketers use to create personalized campaigns and meaningful relationships with consumers?<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"w-indent\">\n\t\t\t\t\t\t\t\t\t\t<p>Data collection or targeted marketing practices that lack clarity and transparency are often a red flag for consumers.<\/p>\n\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t<h3>The end of third-party cookies doesn\u2019t mean the end of personalization<\/h3>\n<p>Giving consumers more control over their data results in a relevant customer experience and a more personalized brand-to-customer relationship. Organizations should see privacy less as a barrier and more as an upside for its trust-earning potential.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t<section id=\"block_6f08e18e4e5422292365f33ef521abc8\" class=\"spacer\" style=\"height:100px;\">&nbsp;<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prepare for a post-cookie marketing era. Discover 8 strategies for respecting consumer privacy while delivering personalized campaigns. Adapt and succeed<\/p>\n","protected":false},"featured_media":1689,"template":"","topic-resource":[61,67,52],"type-resource":[29],"class_list":["post-3516","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-compliance","topic-resource-consent-management","topic-resource-privacy-tips","type-resource-whitepapers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Marketer&#039;s Life Beyond Third-Party Cookies | TrustArc<\/title>\n<meta name=\"description\" content=\"Prepare for a post-cookie marketing era. Discover 8 strategies for respecting consumer privacy while delivering personalized campaigns. 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