{"id":3370,"date":"2024-02-05T13:45:00","date_gmt":"2024-02-05T19:45:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=3370"},"modified":"2024-09-28T12:23:30","modified_gmt":"2024-09-28T18:23:30","slug":"addressing-gdpr-consent-requirements","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/addressing-gdpr-consent-requirements\/","title":{"rendered":"Guide to Addressing GDPR Consent Requirements"},"content":{"rendered":"\t\t<div class=\"intro-form-wrap\">\n\t\t\t\t\t\t\t<section id=\"block_afc9368b129bc9291070466ae44ed0a1\" class=\"resource-intro\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-rectangles-blue.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-rectangles-blue.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-rectangles-blue-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-rectangles-blue-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-rectangles-blue-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">eBooks<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h1>Guide to Addressing GDPR Consent Requirements<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t\t\t\t\t<section class=\"content-area\">\n\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"form-holder\">\n\t\t\t\t\t\t\t\t<script src=\"\/\/info.trustarc.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3353\"><\/form> <script>MktoForms2.loadForm(\"\/\/info.trustarc.com\", \"846-LLZ-652\", 3353);<\/script>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3417\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cover-guide-to-addressing-gdpr-consent-requirements.png\" alt=\"\" width=\"239\" height=\"300\" \/>Impact of the GDPR Consent Requirements on Business Operations<\/h3>\n<p>Companies need to comply with <a href=\"\/regulations\/gdpr\/\">GDPR<\/a> consent requirements when marketing goods or services to EU residents.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"key-takeaways\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Key takeaways include:<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"takeaway-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Control_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Learn about the broad definition of \u201cPersonal Data\u201d in the GDPR and its impact on collecting contact information<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Organization_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Learn about third party contact lists, stale consents and more<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Checklist_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Learn about consent management best practices and regulatory guidance<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t<\/div>\n\t\t\t\n\n\t\t<section id=\"block_30c5600e8249cb916ca2d74dd2fb68f3\" class=\"desktop-spacer\" style=\"height:450px;\">&nbsp;<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Understand how GDPR consent requirements affect your business operations when 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