{"id":2987,"date":"2017-01-31T18:35:00","date_gmt":"2017-02-01T00:35:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=2987"},"modified":"2024-12-18T14:16:13","modified_gmt":"2024-12-18T20:16:13","slug":"maximizing-data-utility-under-gdpr","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/maximizing-data-utility-under-gdpr\/","title":{"rendered":"Maximizing Data Utility Under GDPR"},"content":{"rendered":"\t\t<section id=\"block_1900884883731da2ed1b0baee86e9b5d\" class=\"resource-intro intro-simple\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Articles<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>Maximizing Data Utility Under GDPR<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_6af62959e026b730f7e2884e3a86a13f\" class=\"columns-content\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"left\">\n\t\t\t\t\t\t<div class=\"person-wrap\">\n\t\t\t<span>\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/people-placeholder-lt-blue.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Hilary Wandall<\/strong>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/span>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"middle\">\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<p>Trying to solve a problem, determine the optimal course of action, or make a critical decision in the absence of meaningful data not only is frustrating \u2013 it can yield undesirable outcomes.<\/p>\n<p>It\u2019s like driving without a map or hiking without a compass, let alone precise GPS. Or, like trying to communicate with a friend, whose last name you don\u2019t remember how to spell, without a phone number, email address, or Twitter handle.<\/p>\n<p>Many business leaders have realized that connected devices, systems, and sensors are generating more and more data that can be invaluable to making better business decisions. Yet, they still are deciphering how best to leverage all of the data to drive better business decisions.<\/p>\n<p>With impending compliance obligations under the GDPR, they may forfeit those data opportunities if they don\u2019t implement solutions that enable ongoing authorized use of those data.<\/p>\n<p><strong><a href=\"https:\/\/blog.trustarc.com\/2016\/12\/16\/privacy-maximize-net-data-value\/\" target=\"_blank\" rel=\"noopener\">Privacy leaders can be business enablers<\/a>\u00a0<\/strong>by supporting the business in maximizing net data value in two key ways:<\/p>\n<ul>\n<li>Partnering with other data leaders in the organization to establish an integrated approach to data governance that enables data benefits and risks to be evaluated in a holistic way, and<\/li>\n<li>Driving consistent evaluation of the value and costs associated with the acquisition, storage, use, and re-use of data.<\/li>\n<\/ul>\n<h2>Data protection by default<\/h2>\n<p>In the white paper,\u00a0<em><a href=\"https:\/\/www.anonos.com\/GDPR_Maximizing_Data_Analytics_White_Paper_2017.pdf\">Meeting Upcoming GDPR Requirements While Maximizing the Full Value of Data Analytics<\/a><\/em>\u00a0Mike Hintze and Gary LaFever tackle the new frontier of \u201cdata protection by default\u201d under\u00a0<a href=\"https:\/\/gdpr-info.eu\/art-25-gdpr\/\" target=\"_blank\" rel=\"noopener\">Article 25 of GDPR<\/a>.<\/p>\n<p>The concept of data protection by default permeates the regulation. It expands upon traditional notions of data minimization or the minimum necessary data to prescribe implementation of technical and organizational mechanisms for ensuring that only the specific personal data necessary for each specific processing purpose are processed.<\/p>\n<p>Each specific processing purpose includes: collection, scope of use, length of storage, or accessibility.<\/p>\n<p>Hintze and LaFever present a compelling case for companies to proactively implement a robust technical approach to the GDPR\u2019s data protection by default requirements in order to both maximize data value and minimize compliance risk and liability.<\/p>\n<h2>Technology saves time and maximizes data utility<\/h2>\n<p>As privacy professionals, we spend countless hours with business teams identifying and classifying data elements, determining the processing purposes and the legal basis for any proposed processing, and evaluating data retention periods and proposed data transfers.<\/p>\n<p>We create data inventories and data flow maps in order to determine whether data minimization, proportionality, and onward transfer requirements are met.<\/p>\n<p>We are startled when the hours fly by and our analyses are ongoing, and we recognize that the only way we can support goals like maximizing net data value is to rely on technology to scale our work, make it more efficient and ultimately, more effective.<\/p>\n<p>With GDPR\u2019s data protection by default requirements in just 15 months, we can no longer put off plans to implement new technology to help us comply.<\/p>\n<h2>How controlled linkability improves data utility<\/h2>\n<p>Fortunately, Hintze and LaFever present solutions based on a concept of \u201ccontrolled linkability\u201d that refines data so that it can be used for a range of purposes while preserving privacy and protecting the data from unauthorized processing.<\/p>\n<p>Controlled linkability thus facilitates extraction of the full value of data, enabling both GDPR and other regulatory compliance as well broad data utilization. In order for businesses to preserve and enhance the value of their data beyond the next 15 months, however, the time to plan for effective implementation of these technology solutions is NOW.<\/p>\n<p>Since so many businesses rely on big data analytics, as increasingly artificial intelligence, to fuel innovation and growth, it has become essential to know how to ensure compliance in a way that allows your data assets to be utilized.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"right sm\">\n\t\t\t\t<div class=\"share-it\">\n\t\t\t\t\t<strong class=\"title block uppercase\">Follow us<\/strong>\n\t\t\t\t\t<div class=\"soc-list\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/trustarc\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/li-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"\nhttps:\/\/twitter.com\/TrustArc\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/tw-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"javascript:;\" id=\"copy-url\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/link-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<span class=\"copied\" style=\"display:none;\">Link Copied!<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"key-topics\">\n\t\t\t\t\t\t<strong class=\"title block uppercase\">Key Topics<\/strong>\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/data-processing\/\" class=\"badge\">Data Processing<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/gdpr\/\" class=\"badge\">GDPR<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"cta-area\">\n\t\t\t\t\t<p>Get the latest resources sent to your inbox<\/p>\n\t\t\t\t\t<a href=\"\/subscription-center\/\" class=\"cta\">Subscribe<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>Are you extracting the full value of your data? How can you maximize data utility while respecting privacy and data protection regulations such as GDPR?<\/p>\n","protected":false},"featured_media":1257,"template":"","topic-resource":[65,63],"type-resource":[6],"class_list":["post-2987","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-data-processing","topic-resource-gdpr","type-resource-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Maximizing Data Utility Under GDPR | TrustArc<\/title>\n<meta name=\"description\" content=\"Are you extracting the full value of your data? 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