{"id":2887,"date":"2021-03-09T11:02:00","date_gmt":"2021-03-09T17:02:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&p=2887"},"modified":"2025-10-25T08:03:56","modified_gmt":"2025-10-25T13:03:56","slug":"automate-privacy-program-management-privacycentral","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/automate-privacy-program-management-privacycentral\/","title":{"rendered":"Automate Privacy Program Management and Close the Privacy Compliance Gap"},"content":{"rendered":"\t\t
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Automate Privacy Program Management and Close the Privacy Compliance Gap<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t
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Cut compliance costs and complexity with PrivacyCentral\u2019s AI-powered automation<\/h2>\n

PrivacyCentral<\/a> is a privacy program management tool by TrustArc with pre-built regulatory and compliance controls to support an organization\u2019s priorities, planning, readiness, and demonstration of compliance. It reduces risk and repetitive manual work while giving privacy teams real-time clarity and control when managing their organization\u2019s privacy journey.<\/p>\n

And that journey is more critical than ever. Data privacy has become a defining concern for modern businesses\u2014not just for compliance but also for customer trust and competitive advantage. According to a Cisco study<\/a>, 75% of consumers won\u2019t purchase from organizations they don\u2019t trust with their data. Meanwhile, data privacy laws cover nearly 80%<\/a> of the world\u2019s population.<\/p>\n

Another study found that nearly three-quarters<\/a> of organizations enjoy significant business benefits from stronger privacy practices. Many feel that data privacy is the greatest obstacle to leveraging data.<\/p>\n

Despite these high stakes, 80% of privacy professionals<\/a> are not confident in their organization’s compliance with privacy laws.<\/strong> And yet, they have to enforce policies and guide teams while grappling with disjointed, repetitive, and manual processes built on static assessments.<\/p>\n

That\u2019s where PrivacyCentral comes in\u2014closing the gap between privacy ambition and operational reality through automation. Here\u2019s how..<\/p>\n

How PrivacyCentral automates data privacy compliance<\/h2>\n

\"Automate<\/p>\n

“In 2025, privacy teams are expected to do much more with limited time, smaller teams, and fewer resources,<\/strong>\u201d said Jason Wesbecher, CEO of TrustArc. \u201cToo many organizations rely on fragmented and manual processes that can\u2019t scale or adapt as global laws multiply and change. TrustArc built PrivacyCentral for these organizations. It combines AI-driven automation and controls maintained by our in-house privacy experts in a single system, reducing risk and time to compliance.”<\/p>\n

The platform includes real-time benchmarking capabilities so privacy program managers, privacy officers, compliance managers, and other privacy professionals can view, compare, and automate data privacy based on priorities that matter to their organization.<\/p>\n

By leveraging AI, PrivacyCentral by TrustArc conducts automated, intelligent evaluations of a company\u2019s compliance according to global standards, laws, and regulations, including GDPR<\/a>, CCPA<\/a>, and others worldwide. These evaluations work seamlessly with other TrustArc applications like Nymity Research<\/a>, Assurance Services<\/a>, and more, delivering continuous, contextual, and actionable insights for privacy program managers.<\/p>\n

In effect, PrivacyCentral helps privacy program managers to:<\/strong><\/p>\n