{"id":2820,"date":"2024-03-01T15:02:16","date_gmt":"2024-03-01T21:02:16","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=2820"},"modified":"2024-09-24T10:54:29","modified_gmt":"2024-09-24T16:54:29","slug":"webinar-how-to-live-in-a-post-third-party-cookie-world","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/webinar-how-to-live-in-a-post-third-party-cookie-world\/","title":{"rendered":"How to live in a post third-party cookie world"},"content":{"rendered":"\t\t<section id=\"block_57d508705649b22913fca3c319ce7f51\" class=\"resource-intro\">\n\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-blue.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-blue.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-blue-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-blue-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/bg-cta-woven-blue-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Webinar<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>How to live in a post third-party cookie world<\/h1>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li><span class=\"h4\">On Demand<\/span><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<div class=\"intro-form-wrap\">\n\t\t<section id=\"block_f3d0e22bf187a32abb5e786c0087834c\" class=\"content-area\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"form-holder\">\n\t\t\t\t\t\t<script src=\"\/\/info.trustarc.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3354\"><\/form> <script>MktoForms2.loadForm(\"\/\/info.trustarc.com\", \"846-LLZ-652\", 3354);<\/script>\t\t\t\t\t<\/div>\n\t\t\t\t\t<p>Google announced it will phase out the use of third-party cookies on Chrome in 2024. Since Chrome has a market share of 65% of browser users, this practice will affect most businesses and cookie marketing.<\/p>\n<p>As a marketer, how can you adapt to this significant change? How will you need to change your practices in the way you do business online in order to reach your target audience and drive revenue success?<\/p>\n<p>In this webinar, you will learn how to prepare your organization for Google\u2019s third-party phase-out and ensure marketing success.<\/p>\n<h4>This webinar will review:<\/h4>\n<ul>\n<li>What to keep in mind about the latest cookie phase-out and what is coming<\/li>\n<li>What you need to know about the laws and regulations around cookies<\/li>\n<li>How to explore new privacy-friendly approaches to engage with your audience<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<div class=\"personnel-block\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Webinar Speakers<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-erik-elliot.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Erik Elliot<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Senior Global Privacy Manager, TrustArc<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-matt-montalto.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Matt Montalto<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Lead Web Analytics Developer, GoTo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<span>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/people-joanne-furtsch.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Joanne Furtsch<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">VP, Knowledge &amp; Global DPO, TrustArc<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t<\/div>\n\t\n\n\t\t<section id=\"block_599211daef0ba199b3c0e7ee442d0ee6\" class=\"desktop-spacer\" style=\"height:375px;\">&nbsp;<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Prepare for Google&#8217;s cookie phase-out in Chrome. Learn actionable strategies to maintain marketing success without third-party data. Discover privacy-friendly tactics in our comprehensive webinar.<\/p>\n","protected":false},"featured_media":1260,"template":"","topic-resource":[67,64,52],"type-resource":[28],"class_list":["post-2820","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-consent-management","topic-resource-cookie-consent","topic-resource-privacy-tips","type-resource-webinars-and-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to live in a post third-party cookie world | TrustArc<\/title>\n<meta name=\"description\" content=\"Prepare for Google&#039;s cookie phase-out in Chrome. Learn actionable strategies to maintain marketing success without third-party data. 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