{"id":2709,"date":"2021-09-03T13:30:00","date_gmt":"2021-09-03T19:30:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=2709"},"modified":"2026-04-08T14:40:15","modified_gmt":"2026-04-08T19:40:15","slug":"retire-third-party-cookies-by-2024","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/","title":{"rendered":"Google Chrome Plans to Retire Third-Party Cookies by 2024"},"content":{"rendered":"\t\t<section id=\"block_d14ef32e765f1f63a5f6481c9c1818cd\" class=\"resource-intro intro-simple\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Articles<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>Google Chrome Plans to Retire Third-Party Cookies by 2024<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_3fe415e99adbe982fb21edf4137a86a2\" class=\"columns-content\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"left\">\n\t\t\t\t\t\t<div class=\"person-wrap\">\n\t\t\t<span>\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/people-placeholder-lt-blue.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Annie Greenley-Giudici<\/strong>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/span>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"middle\">\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>What does the absence of third-party cookies on Chrome mean for your business?<\/h2>\n<p>Recently\u00a0<a href=\"https:\/\/www.cnbc.com\/2022\/07\/27\/google-delays-cookie-cutting-to-2024.html\" target=\"_blank\" rel=\"noopener\">Google has announced<\/a>\u00a0that it plans to retire third-party cookies by 2024 on Chrome, which is the industry leader for web browsers\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/544400\/market-share-of-internet-browsers-desktop\/\">(sitting at around 70%)<\/a>.<\/p>\n<p>What does this mean for your business and the use of TrustArc\u2019s Cookie Consent Manager (CCM) software?<\/p>\n<p><strong>First<\/strong>\u00a0off, it\u2019s important to note that Google has postponed this change until 2024 (perhaps longer when the time comes).<\/p>\n<p>This is good news as it provides companies time to pivot and create new strategies and roadmaps to address this change.<\/p>\n<p><strong>Secondly<\/strong>, if you\u2019re currently using TrustArc\u2019s CCM, you\u2019re in a great strategic position and should rest easy.<\/p>\n<p>The CCM solution does not rely on third-party cookies to function, so the capturing and storing of consent as it is today should not be impacted.<\/p>\n<p><strong>Finally,<\/strong>\u00a0it should be noted that the industry at large still needs to be clarified as to what will replace third-party cookies on Chrome.<\/p>\n<p>TrustArc continues to engage with industry leaders to ensure the CCM roadmap is aligned with the industry and what is to come.<\/p>\n<p>If you are a marketer, don\u2019t worry. Less data isn\u2019t a bad thing. There are still\u00a0<strong><a href=\"https:\/\/blog.trustarc.com\/2022\/06\/21\/strategies-marketing-consumer-first-privacy\/\" target=\"_blank\" rel=\"noopener\">strategies for marketing in a consumer first privacy landscape<\/a>\u00a0that you can effectively implement<\/strong>.<\/p>\n<p>Google\u2019s advertising ecosystem is worth an\u00a0<a href=\"https:\/\/www.cnbc.com\/2021\/05\/18\/how-does-google-make-money-advertising-business-breakdown-.html\">estimated $147 billion dollars annually<\/a>, which combined with an ever-growing security conscience market, means that whatever Google decides to replace third-party cookies with will be profitable and secure.<\/p>\n<p>You can trust that TrustArc\u2019s CCM will be there to ensure you and your customers are compliant and safe.<\/p>\n<h3>Key takeaways to prepare for Chrome to retire third-party cookies<\/h3>\n<ul>\n<li>Google has paused the third-party cookie removal until 2024<\/li>\n<li>TrustArc\u2019s <a href=\"\/products\/consent-consumer-rights\/cookie-consent-manager\/\">Cookie Consent Manager<\/a> does not require third-party cookies to work and will remain compliant<\/li>\n<li>TrustArc will continue to work with industry partners to ensure Cookie Consent Manager adapts and changes to the new digital landscape<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"right sm\">\n\t\t\t\t<div class=\"share-it\">\n\t\t\t\t\t<strong class=\"title block uppercase\">Follow us<\/strong>\n\t\t\t\t\t<div class=\"soc-list\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/trustarc\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/li-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"\nhttps:\/\/twitter.com\/TrustArc\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/tw-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"javascript:;\" id=\"copy-url\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/link-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<span class=\"copied\" style=\"display:none;\">Link Copied!<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"key-topics\">\n\t\t\t\t\t\t<strong class=\"title block uppercase\">Key Topics<\/strong>\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/compliance\/\" class=\"badge\">Compliance<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/cookie-consent\/\" class=\"badge\">Cookie Consent<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/vendor-management\/\" class=\"badge\">Vendor Management<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"cta-area\">\n\t\t\t\t\t<p>Get the latest resources sent to your inbox<\/p>\n\t\t\t\t\t<a href=\"\/subscription-center\/\" class=\"cta\">Subscribe<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>What does Google&#8217;s plans to retire third-party cookies by 2024 mean for your business today? How will this affect your cookie consent manager?<\/p>\n","protected":false},"featured_media":1691,"template":"","topic-resource":[61,64,74],"type-resource":[6],"class_list":["post-2709","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-compliance","topic-resource-cookie-consent","topic-resource-vendor-management","type-resource-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Chrome Plans to Retire Third-Party Cookies by 2024 | TrustArc<\/title>\n<meta name=\"description\" content=\"What does Google&#039;s plans to retire third-party cookies by 2024 mean for your business today? How will this affect your cookie consent manager?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/retire-third-party-cookies-by-2024\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/retire-third-party-cookies-by-2024\\\/\",\"name\":\"Google Chrome Plans to Retire Third-Party Cookies by 2024 | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/retire-third-party-cookies-by-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/retire-third-party-cookies-by-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/res-feat-plus-purple.png\",\"datePublished\":\"2021-09-03T19:30:00+00:00\",\"dateModified\":\"2026-04-08T19:40:15+00:00\",\"description\":\"What does Google's plans to retire third-party cookies by 2024 mean for your business today? How will this affect your cookie consent manager?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trustarc.com\\\/resource\\\/retire-third-party-cookies-by-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/retire-third-party-cookies-by-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/res-feat-plus-purple.png\",\"contentUrl\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/res-feat-plus-purple.png\",\"width\":610,\"height\":152},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\",\"url\":\"https:\\\/\\\/trustarc.com\\\/\",\"name\":\"TrustArc\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trustarc.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Chrome Plans to Retire Third-Party Cookies by 2024 | TrustArc","description":"What does Google's plans to retire third-party cookies by 2024 mean for your business today? How will this affect your cookie consent manager?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/","url":"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/","name":"Google Chrome Plans to Retire Third-Party Cookies by 2024 | TrustArc","isPartOf":{"@id":"https:\/\/trustarc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/#primaryimage"},"image":{"@id":"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-plus-purple.png","datePublished":"2021-09-03T19:30:00+00:00","dateModified":"2026-04-08T19:40:15+00:00","description":"What does Google's plans to retire third-party cookies by 2024 mean for your business today? How will this affect your cookie consent manager?","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trustarc.com\/resource\/retire-third-party-cookies-by-2024\/#primaryimage","url":"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-plus-purple.png","contentUrl":"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-plus-purple.png","width":610,"height":152},{"@type":"WebSite","@id":"https:\/\/trustarc.com\/#website","url":"https:\/\/trustarc.com\/","name":"TrustArc","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trustarc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/resource\/2709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/media\/1691"}],"wp:attachment":[{"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/media?parent=2709"}],"wp:term":[{"taxonomy":"topic-resource","embeddable":true,"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/topic-resource?post=2709"},{"taxonomy":"type-resource","embeddable":true,"href":"https:\/\/trustarc.com\/wp-json\/wp\/v2\/type-resource?post=2709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}