{"id":2696,"date":"2022-01-24T10:29:00","date_gmt":"2022-01-24T16:29:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&p=2696"},"modified":"2025-02-06T15:58:56","modified_gmt":"2025-02-06T21:58:56","slug":"how-app-stores-privacy-updates-will-impact-your-business","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/how-app-stores-privacy-updates-will-impact-your-business\/","title":{"rendered":"How App Stores Privacy Updates will Impact Your Business"},"content":{"rendered":"\t\t
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How App Stores Privacy Updates will Impact Your Business<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t
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In June of 2021, the Apple app store stated that all developers on the App Store need to allow users to delete their accounts directly within the app.<\/p>\n

While this wasn\u2019t a hard requirement from Apple when it was first announced, it will be mandatory by\u00a0June 30th, 2022, and onward.<\/a><\/p>\n

Why is this happening now?<\/p>\n

Many of the biggest tech companies in the world (think: Apple and Microsoft) have been focusing on consumer trust and privacy in recent years, and this trend will continue into 2022 and beyond. The Cookiepocolypse<\/a>\u00a0is proof of that.<\/p>\n

It is important to understand that this change may seem like a tiny piece of your complete privacy and trust ecosystem, but it\u2019s a very important one.<\/p>\n

What can you do to ensure you\u2019re compliant with this App Store change?<\/h2>\n

This is a nuanced question as compliance is a long, process-driven journey that requires input from the entire business, external vendors, and key stakeholders to ensure it is done correctly.<\/p>\n

If you\u2019re in a position where you need to make this change, there are a few actions you can take to ensure your place in the Apple App store remains active. These actions include:\u00a0<\/strong><\/p>\n