{"id":2691,"date":"2022-03-10T10:07:00","date_gmt":"2022-03-10T16:07:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=2691"},"modified":"2025-02-21T13:47:42","modified_gmt":"2025-02-21T19:47:42","slug":"personally-identifiable-information","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/personally-identifiable-information\/","title":{"rendered":"PII Data: A Comprehensive Guide to Personally Identifiable Information"},"content":{"rendered":"\t\t<section id=\"block_85e69e6d6fc887590421f32ee072e1e8\" class=\"resource-intro intro-simple\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Articles<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>What is Personally Identifiable Information (PII)?<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_50685135ef2969276b256c32f6c80f2f\" class=\"columns-content\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"left\">\n\t\t\t\t\t\t<div class=\"person-wrap\">\n\t\t\t<span>\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail.png 1080w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail-300x300.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail-1024x1024.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail-150x150.png 150w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail-768x768.png 768w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail-199x199.png 199w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/casey-thumbnail-120x120.png 120w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Casey Kuktelionis<\/strong>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/span>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"middle\">\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<h2>The growing importance of understanding and protecting PII data<\/h2>\n<p>Organizations have been collecting personally identifiable information about people for as long as anyone can remember. Consumers and businesses have provided information to receive services, process orders, and conduct payments and rarely thought twice.<\/p>\n<p>However,\u00a0<strong>in the past decade, the amount of Personally Identifiable Information (PII) being collected and the number of organizations collecting it has significantly increased.\u00a0<\/strong><\/p>\n<p>To conduct business today, organizations are collecting and storing consumer and vendor PII across various systems and departments.<\/p>\n<p>Meanwhile, hackers, internet scams, and security breaches are becoming ever more prevalent in the news and people\u2019s daily lives.<\/p>\n<p>While individuals are often targeted, organizations are a much more desirable target for PII breaches. You may think that this doesn\u2019t apply to your department, or that it\u2019s someone else\u2019s responsibility.<\/p>\n<p>But as more data is being collected and used across the organization, the more it becomes every leader\u2019s responsibility to understand PII and the regulations in place to protect it.<\/p>\n<h2>What is personally identifiable information?<\/h2>\n<p>While at times this answer is black and white, technology innovations have started to make this area a little less clear.<\/p>\n<p style=\"padding-left: 40px\">The National Institute of Standards and Technology (NIST)\u00a0<a href=\"https:\/\/ws680.nist.gov\/publication\/get_pdf.cfm?pub_id=904990\" target=\"_blank\" rel=\"noopener\">Guide to Protecting Confidentiality of Personally Identifiable Information<\/a>\u00a0defines PII as\u00a0<i>any information about an individual maintained by an agency, including any information that can be used to distinguish or trace an individual\u2019s identity, and any information that is linked or linkable to an individual with additional information.<\/i><\/p>\n<h3>Examples of PII data:<\/h3>\n<ul>\n<li>Name, maiden name, mother\u2019s maiden name, alias<\/li>\n<li>Passport #, Social Security #, drivers license #, taxpayer identification #<\/li>\n<li>Address (personal or business)<\/li>\n<li>Email address<\/li>\n<li>Internet Protocol (IP) address or Media Access Control (MAC) address<\/li>\n<li>Telephone numbers<\/li>\n<li>Vehicle registration number, vehicle title number, or vehicle identification number<\/li>\n<li>Financial account numbers, credit card numbers<\/li>\n<li>Personal Health Information (PHI), patient identification number<\/li>\n<li>Biometric records \u2013 Personal characteristics, including a photographic image of faces or other distinguishing characteristics, x-rays, fingerprints, or other biometric image or template data (retina scan, voice signature, facial geometry)<\/li>\n<\/ul>\n<p>Other information can also become personally identifiable information when combined with publicly available information used to identify an individual. This data is considered linked or linkable to one of the examples above.<\/p>\n<h3>When does non-PII become PII?<\/h3>\n<ul>\n<li>Demographic data: Date of birth, place of birth, religion, weight<\/li>\n<li>Behavioral data: Activities, geographical indicators<\/li>\n<li>Professional data: Employment\/educational information<\/li>\n<li>Financial information<\/li>\n<\/ul>\n<p>Additionally, organizations may collect information about a data subject that\u2019s not mentioned above.\u00a0<strong>This is where that gray area appears.<\/strong><\/p>\n<p>What about usernames or social media handles? Are those considered PII? Are \u2018likes\u2019 and posts and lists of friends considered PII? Will information collected from IoT devices be treated as PII?<\/p>\n<p>There are still many unknowns, and it\u2019s wise to seek expert legal advice.\u00a0It\u2019s also worth mentioning that the various regulations across the globe define personally identifiable information and personal data differently.<\/p>\n<p>Therefore,\u00a0<strong>organizations have much to consider when it comes to classifying and protecting PII. <\/strong>This is where <a href=\"https:\/\/trustarc.com\/solutions\/\">TrustArc solutions<\/a> can help you!<\/p>\n<h2>Key PII data compliance responsibilities for businesses<\/h2>\n<p>Healthcare and financial services organizations are no strangers to responsibilities when it comes to protecting Personally Identifiable Information.<\/p>\n<p>However, for many organizations and industries, laws and regulations governing PII have more recently come into play.<\/p>\n<ul>\n<li>General Data Protection Regulation (<a href=\"https:\/\/gdpr.eu\/eu-gdpr-personal-data\/\">GDPR<\/a>): Requires compliance for organizations processing data of EU residents.<\/li>\n<li>Personal Information Protection and Electronic Documents Act (PIPEDA): Requires consent for data collection, use, and disclosure in Canada.<\/li>\n<li>California Consumer Privacy Act (<a href=\"https:\/\/trustarc.com\/regulations\/ccpa-cpra\/\">CCPA<\/a>) &amp; California Privacy Rights Act (CPRA): Grants California residents control over their personal data.<\/li>\n<li><a href=\"https:\/\/malegislature.gov\/Laws\/GeneralLaws\/PartI\/TitleXV\/Chapter93H\/Section1\">Massachusetts General Law Chapter 93H<\/a>: Sets minimum security standards for PII of Massachusetts residents.<\/li>\n<\/ul>\n<h2>The growing landscape of PII regulations<\/h2>\n<ul>\n<li>Nevada SB220\u00a0Privacy Law<\/li>\n<li><a href=\"https:\/\/www.natlawreview.com\/article\/and-now-there-are-three-colorado-privacy-act#:~:text=Colorado%20has%20now%20joined%20California,effect%20on%20July%201%2C%202023.\" target=\"_blank\" rel=\"noopener\">Colorado Privacy Act (CPA)<\/a><\/li>\n<li><a href=\"https:\/\/pro.bloomberglaw.com\/brief\/what-is-the-vcdpa\/\" target=\"_blank\" rel=\"noopener\">Virginia Consumer Data Protection Act (VCDPA)<\/a><\/li>\n<li><a href=\"https:\/\/blog.trustarc.com\/2022\/06\/23\/hipaa-compliance-privacy-solutions\/\" target=\"_blank\" rel=\"noopener\">Health Insurance Portability and Accountability Act of 1996 (HIPAA)<\/a><\/li>\n<li><a href=\"https:\/\/trustarc.com\/regulations\/glba\/\">Gramm-Leach-Bliley Act<\/a> (GLBA)<\/li>\n<li>Confidential Information Protection and Statistical Efficiency Act (CIPSEA)<\/li>\n<\/ul>\n<p>While this list is not exhaustive, you get an idea of the number of laws and regulations businesses must comply with when handling PII.<\/p>\n<p><strong>Violations of these laws<\/strong>\u00a0can result in civil or criminal penalties, skyrocketing fines, and\u00a0<a href=\"https:\/\/blog.trustarc.com\/2021\/10\/21\/addressing-consumer-rights-to-build-consumer-trust-and-loyalty\/\">loss of consumer trust<\/a> making PII data compliance a critical priority for businesses.<\/p>\n<p>Consumers are rapidly becoming more wary of companies collecting their personal data.\u00a0<a href=\"https:\/\/www.pewresearch.org\/internet\/2019\/11\/15\/americans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information\/\" target=\"_blank\" rel=\"noopener\">2019 PEW research<\/a>\u00a0reveals that 81% of Americans feel as if they have very little or no control over the data companies collect.<\/p>\n<p>Furthermore, 81% don\u2019t think the potential benefits outweigh the risks of collecting their data, and\u00a0<b>79% are somewhat or very concerned about how companies are using the data they collect<\/b>.<\/p>\n<p>These consumer attitudes about businesses are concerning. However, organizations can see this as an opportunity to improve relationships with customers and differentiate themselves from the competition.<\/p>\n<p>You have a responsibility to help consumers understand why and how their PII data is being collected \u2013 and how to prevent it from being collected.<\/p>\n<p>These tips can help you get started.<\/p>\n<h2>Proactive steps for protecting PII data<\/h2>\n<ul>\n<li>Establish a clear purpose for <a href=\"https:\/\/trustarc.com\/solutions\/data-mapping-vendor-risk-management\/\">data collection<\/a>: Define a legitimate business reason for collecting PII.<\/li>\n<li>Minimize <a href=\"https:\/\/trustarc.com\/resource\/data-collection-minimization-retention-deletion-necessity\/\">data collection<\/a>: Only collect necessary PII.<\/li>\n<li>Implement regular data purging: Delete PII that is no longer needed.<\/li>\n<li>Develop <a href=\"https:\/\/trustarc.com\/solutions\/data-mapping-vendor-risk-management\/\">data inventory maps<\/a>: Track how and where PII is collected, used, and shared.<\/li>\n<li>Establish processes for auditing and updating data maps: Ensure data accuracy and compliance.<\/li>\n<li>Conduct <a href=\"https:\/\/trustarc.com\/solutions\/privacy-vendor-risk-assessments\/\">Privacy Impact Assessments (PIAs)<\/a>: Identify and mitigate security risks.<\/li>\n<li>Be transparent and <a href=\"https:\/\/trustarc.com\/products\/consent-consumer-rights\/consent-preference-manager\/\">obtain consent<\/a>: Clearly communicate data practices to consumers.<\/li>\n<li>Provide <a href=\"https:\/\/trustarc.com\/resource\/privacy-culture-toolkit\/\">consistent employee training<\/a>: Educate employees on PII protection policies.<\/li>\n<li>Implement <a href=\"https:\/\/trustarc.com\/products\/privacy-data-governance\/privacycentral\/\">data privacy management software<\/a>: Gain visibility and control over your privacy program.<\/li>\n<\/ul>\n<h3>Beyond compliance: The business advantages of strong PII data management<\/h3>\n<p>Understanding the personal data your organization collects isn\u2019t just a compliance exercise. You can leverage your data inventory to manage risk, respond to data subject access requests (DSAR), manage international data flows, and govern your privacy program.<\/p>\n<p>This information helps improve processes and collaboration across the organization.<\/p>\n<p><strong>Data privacy is too important to operate in a silo.<\/strong><\/p>\n<p>Consumers are demanding less invasion of their personally identifiable information, and more transparency from organizations. Companies that are taking these demands seriously benefit from strong customer loyalty and repeat purchase opportunities.<\/p>\n<p>Even more so, privacy officers can feel confident their organization is not at risk of penalties and fines.<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"question-box-multiple\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"question-box bg-dark\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_High-Performance_Small.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Privacy PowerUp Series<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Are you a compliance pro, lawyer, or just curious about privacy? The Privacy PowerUp series is the perfect launchpad for mastering all of the privacy essentials.<\/p>\n<a href=\"https:\/\/trustarc.com\/resource\/privacy-powerup-series\/\" target=\"_blank\" rel=\"noreferrer\" class=\"cta\">Go to series<\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"question-box bg-dark\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Global-Protection_Small.svg\" class=\"attachment-full size-full\" alt=\"Icon representing global protection for privacy compliance across regions\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Sick of your current privacy vendor?<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Learn why migrating to TrustArc is an upgrade over your current provider and gain insights into the successful, proven, customer migration process.<\/p>\n<a href=\"https:\/\/trustarc.com\/resource\/sick-of-your-current-privacy-vendor-why-and-how-companies-switch\/\" target=\"_blank\" rel=\"noreferrer\" class=\"cta\">Download the eBook<\/a>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"right sm\">\n\t\t\t\t<div class=\"share-it\">\n\t\t\t\t\t<strong class=\"title block uppercase\">Follow us<\/strong>\n\t\t\t\t\t<div class=\"soc-list\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/trustarc\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/li-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"\nhttps:\/\/twitter.com\/TrustArc\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/tw-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"javascript:;\" id=\"copy-url\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/link-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<span class=\"copied\" style=\"display:none;\">Link Copied!<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"key-topics\">\n\t\t\t\t\t\t<strong class=\"title block uppercase\">Key Topics<\/strong>\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/compliance\/\" class=\"badge\">Compliance<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/data-processing\/\" class=\"badge\">Data Processing<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"cta-area\">\n\t\t\t\t\t<p>Get the latest resources sent to your inbox<\/p>\n\t\t\t\t\t<a href=\"\/subscription-center\/\" class=\"cta\">Subscribe<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>Understand PII data &#038; ensure compliance with TrustArc. Our solutions manage privacy risks, secure sensitive data, and navigate global regulations. Learn more!<\/p>\n","protected":false},"featured_media":1260,"template":"","topic-resource":[61,65],"type-resource":[6],"class_list":["post-2691","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-compliance","topic-resource-data-processing","type-resource-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PII Data and Compliance Solutions and Services | TrustArc<\/title>\n<meta name=\"description\" content=\"Understand PII data &amp; ensure compliance with TrustArc. Our solutions manage privacy risks, secure sensitive data, and navigate global regulations. 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