{"id":2580,"date":"2023-02-09T15:05:00","date_gmt":"2023-02-09T21:05:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=2580"},"modified":"2024-10-08T13:39:10","modified_gmt":"2024-10-08T19:39:10","slug":"data-privacy-most-trusted-brands","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/data-privacy-most-trusted-brands\/","title":{"rendered":"Data Privacy: What Brands Are Taking It Seriously?"},"content":{"rendered":"\t\t<section id=\"block_0a39f708f756046d5da259b01e4ed90f\" class=\"resource-intro intro-simple\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Articles<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>Data Privacy: What Brands Are Taking It Seriously?<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_80b4230c9664e755d46e060987432ba8\" class=\"columns-content\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"left\">\n\t\t\t\t\t\t<div class=\"person-wrap\">\n\t\t\t<span>\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/people-placeholder-lt-blue.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">Annie Greenley-Giudici<\/strong>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/span>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"middle\">\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<p>This Super Bowl Sunday, among all the multimillion-dollar commercials you\u2019re likely to see a few companies touting their data privacy practices as part of their ad campaign. Why?<\/p>\n<p>Because they understand\u00a0<strong>privacy is important to their customers<\/strong>.<\/p>\n<p>So who are some of our top privacy contenders? Which companies walk and walk and talk the talk?<\/p>\n<h2>Which brands are trusted the most?<\/h2>\n<p>These companies are at the forefront of the privacy movement and consistently stand up for their users\u2019 rights in an increasingly data-driven world.<\/p>\n<p>It\u2019s no surprise that two out of the three following companies made the very top two spots on\u00a0<a href=\"https:\/\/www.sagefrog.com\/resources\/the-2022-b2b-trusted-brands-report\/\" target=\"_blank\" rel=\"noopener\">Sagefrog\u2019s 2022 B2B Trusted Brands Report<\/a>, scoring over 75+ on their index. Process and practices that put privacy first inspire consumer and business trust.<\/p>\n<p>And if you\u2019re wondering if you should care about trust, the answer is most certainly yes. People buy from people and brands they trust in B2B and B2C. And as consumers become more aware of how companies use their personal data, a reputation of being a privacy-first company will be critical to maintaining business.<\/p>\n\t\t\t\t\t\t\t\t<div class=\"wide-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adobe-privacy-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adobe-privacy-1.png 1333w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adobe-privacy-1-300x157.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adobe-privacy-1-1024x536.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adobe-privacy-1-768x402.png 768w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<h3>Adobe<\/h3>\n<p>Adobe, a software company known for its creative products such as Photoshop and Illustrator, also takes customer privacy seriously. It uses encryption to protect sensitive information and has implemented strict access controls to ensure that only authorized personnel can access customer data. Additionally, the company conducts regular security audits to identify and address any vulnerabilities.<\/p>\n<p>Also included is the\u00a0<em>Adobe Privacy Center<\/em>, a user-friendly way to view and manage your information in Adobe products. The center allows users to access privacy-related settings and review their Adobe data collection and use choices. Their language is clear, concise, and easy to understand, giving users what they need to stay informed and in control of their data.<\/p>\n\t\t\t\t\t\t\t\t<div class=\"wide-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/under-armor-privacy.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/under-armor-privacy.png 1326w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/under-armor-privacy-300x157.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/under-armor-privacy-1024x537.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/under-armor-privacy-768x403.png 768w\" sizes=\"(max-width: 1326px) 100vw, 1326px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<h3>Under Armour<\/h3>\n<p>Under Armour, a leading sports apparel and accessories brand, commits to protecting its customers\u2019 personal information. It\u2019s implemented industry-standard security measures to safeguard customer data, including encryption and firewalls.<\/p>\n<p>Under Armour also regularly reviews and updates its privacy policy to ensure it complies with all relevant laws and regulations. The Under Armour website has a cookie consent banner giving users choices about whether or not and how their cookies are used.<\/p>\n<p>The website clearly outlines the types of cookies in use:<\/p>\n<ul>\n<li>cookies that are required to enable core site functionality,<\/li>\n<li>functional cookies that allow UA to analyze site usage so they can measure and improve performance,<\/li>\n<li>and advertising cookies used by advertising companies to serve ads that are relevant to the user\u2019s interest.<\/li>\n<\/ul>\n<p>Users have the ability to opt in or out of these cookies at any time by following the instructions given in their browser.<\/p>\n\t\t\t\t\t\t\t\t<div class=\"wide-img\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/iphone-privacy.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/iphone-privacy.png 855w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/iphone-privacy-300x148.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/iphone-privacy-768x379.png 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<h3>Apple* most trusted brand<\/h3>\n<p>Apple, a technology giant known for its popular iPhone and iPad devices, has long been a champion of user privacy. The organization encrypts all data stored on its devices and has a strict policy against collecting and sharing user data without explicit consent. Apple also provides\u00a0<a href=\"https:\/\/www.apple.com\/privacy\/?cid=www-us%E2%88%92yt%E2%88%92IPH%E2%88%92PRY4%E2%88%92DITL%E2%88%92124\" target=\"_blank\" rel=\"noopener\">detailed information about its privacy practices<\/a>\u00a0and allows users to control the collected and shared data.<\/p>\n<p>Apple is known for numerous ads with one core message:\u00a0<strong><em>We care about your privacy<\/em><\/strong>. One of these\u00a0<a href=\"https:\/\/youtu.be\/fjf7c-O5GyQ\" target=\"_blank\" rel=\"noopener\">ads is called\u00a0<em>Tracked<\/em><\/a>. The ad comically depicts what digital tracking would look like in everyday life (it\u2019s pretty creepy). It ends with the tagline,\u00a0<strong>\u201cPrivacy. That\u2019s iPhone.\u201d<\/strong><\/p>\n<p>Another ad from this series depicts the\u00a0<a href=\"https:\/\/youtu.be\/NOXK4EVFmJY\" target=\"_blank\" rel=\"noopener\">auction of someone\u2019s personal data<\/a>, such as emails, purchases, and location information.<\/p>\n<p>Even more recently, Apple rolled out a five-minute video,\u00a0<em>A Day in the Life of an Average Person\u2019s Data,\u00a0<\/em>to teach consumers how data companies are trying to collect personal information and how iPhone can help protect people.<\/p>\n<p>Apple is not only dedicated to\u00a0<a href=\"https:\/\/blog.trustarc.com\/2022\/10\/25\/7-privacy-by-design-guidelines\/\" target=\"_blank\" rel=\"noopener\">privacy by design<\/a>, protection by default, and increasing consumer trust, but it\u2019s also focusing on how to educate consumers about how companies are using their data and what options consumers have for protecting it. Apple demonstrates that they value consumer privacy by giving consumers online resources and 30-minute in-person sessions to learn about its privacy controls.<\/p>\n<h2>What do the most trusted brands have in common?<\/h2>\n<p>Each company has implemented\u00a0<strong>robust measures focused on transparency and choice<\/strong>\u00a0to protect its customers\u2019 personal data and earn itself a reputation as a leader in data privacy.<\/p>\n<p>Adobe\u2019s efforts in protecting sensitive customer data have earned multiple certifications and awards. Under Armour\u2019s commitment to data privacy is evident through its partnerships with leading security and privacy experts across the globe. Apple\u2019s strong stance on privacy leads them to invest significantly in advanced security technologies to safeguard customer data.<\/p>\n<p>All three demonstrate a deep commitment to data protection and privacy as they provide consumers with the peace of mind that their personal information is safe. And your business can follow their lead.<\/p>\n<h3>Are you wondering how to use privacy to differentiate your business and inspire consumer trust and loyalty?<\/h3>\n<p>You might think this will take too much time, effort, and resources. Although establishing yourself as a trusted leader in data protection won\u2019t happen overnight, it is possible to create a robust and\u00a0<a href=\"https:\/\/blog.trustarc.com\/2023\/02\/07\/the-debate-continues-privacy-program-vs-compliance-which-reigns-supreme\/\" target=\"_blank\" rel=\"noopener\">efficient privacy program<\/a>\u00a0without Apple or Adobe\u2019s massive resources.<\/p>\n<p>Start by embedding data protection and privacy into your new products and services strategies. Don\u2019t ask for more information than is absolutely necessary to conduct business. Don\u2019t collect data that you don\u2019t need or that poses a high risk to the data subject if exposed.<\/p>\n<p>Make a point to adopt a privacy-by-default approach. Thus, by default, you will not collect, use, or process data unless given consent otherwise.<\/p>\n<p>Next, examine your current data use and processing. What data is the company collecting and storing? Where is it stored? Where does it go? Is it shared or sold? How long is the information retained? Once you know and document your current practices, create a realistic plan to improve your company\u2019s data protection posture.<\/p>\n<p>Make sure to include creating privacy policies that are transparent and easy to read and understand. Companies have a big opportunity to differentiate themselves and\u00a0<strong>build a strong relationship with their consumers by translating the typical legal language in a privacy policy into something more digestible<\/strong>.<\/p>\n<p>It\u2019s common for businesses to start their privacy program using spreadsheets. Eventually, many find that managing a privacy program with spreadsheets isn\u2019t efficient and look for a software solution. But before you start searching for the perfect privacy management technology, read\u00a0<em><a href=\"https:\/\/blog.trustarc.com\/2023\/01\/24\/dos-donts-of-privacy-automation-software\/\" target=\"_blank\" rel=\"noopener\">The Do\u2019s and Don\u2019ts of Selecting Privacy Automation Software<\/a><\/em>.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"right sm\">\n\t\t\t\t<div class=\"share-it\">\n\t\t\t\t\t<strong class=\"title block uppercase\">Follow us<\/strong>\n\t\t\t\t\t<div class=\"soc-list\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/trustarc\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/li-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"\nhttps:\/\/twitter.com\/TrustArc\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/tw-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"javascript:;\" id=\"copy-url\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/link-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<span class=\"copied\" style=\"display:none;\">Link Copied!<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"key-topics\">\n\t\t\t\t\t\t<strong class=\"title block uppercase\">Key Topics<\/strong>\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/data-privacy\/\" class=\"badge\">Data Privacy<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"cta-area\">\n\t\t\t\t\t<p>Get the latest resources sent to your inbox<\/p>\n\t\t\t\t\t<a href=\"\/subscription-center\/\" class=\"cta\">Subscribe<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_80b0e7aa03373a9819bfb6a999f77032\" class=\"resource-section\">\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"resource-head\">\n\t\t\t\t\t\t\t<h2>Related resources<\/h2>\n\t\t\t\t<a href=\"\/resources\/\" class=\"cta block\">View all resources<\/a>\t\t<\/div>\n\t\t\t\t\t\t<ul class=\"resource-lists \">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/global-life-sciences-leader-case-study\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/res-feat-rect-gray-test-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Case Studies<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>From Days to Minutes: How a Global Life Sciences Leader Automated Global Privacy Compliance<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/india-dpdpa-compliance-checklist\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-rect-blue-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Infographics, Research<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>India\u2019s Digital Personal Data Protection Act (DPDPA) Compliance Checklist<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/global-privacy-trends-apac-consent-latam-adtech-gcc-data-rights\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-woven-pink-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Emerging Global Privacy Trends: APAC UX Consent, LATAM AdTech Restrictions, GCC Data Rights Expansion<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are few brands that go above and beyond to keep consumer data safe. Find out which brands take data privacy and protection seriously and how it&#8217;s done.<\/p>\n","protected":false},"featured_media":1691,"template":"","topic-resource":[55],"type-resource":[6],"class_list":["post-2580","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-data-privacy","type-resource-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Data Privacy: What Brands Are Taking It Seriously? | TrustArc<\/title>\n<meta name=\"description\" content=\"There are few brands that go above and beyond to keep consumer data safe. Find out which brands take data privacy and protection seriously and how it&#039;s done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/resource\/data-privacy-most-trusted-brands\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/data-privacy-most-trusted-brands\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/data-privacy-most-trusted-brands\\\/\",\"name\":\"Data Privacy: What Brands Are Taking It Seriously? | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/data-privacy-most-trusted-brands\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/data-privacy-most-trusted-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/res-feat-plus-purple.png\",\"datePublished\":\"2023-02-09T21:05:00+00:00\",\"dateModified\":\"2024-10-08T19:39:10+00:00\",\"description\":\"There are few brands that go above and beyond to keep consumer data safe. 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