{"id":2443,"date":"2024-02-23T11:52:01","date_gmt":"2024-02-23T17:52:01","guid":{"rendered":"https:\/\/trustarc.com\/?page_id=2443"},"modified":"2025-09-23T12:59:44","modified_gmt":"2025-09-23T17:59:44","slug":"adchoices","status":"publish","type":"page","link":"https:\/\/trustarc.com\/products\/adchoices\/","title":{"rendered":"What is AdChoices and the Blue Icon?"},"content":{"rendered":"\t\t<section id=\"block_ea16f85a6a6327ffee25e77d4af5fe84\" class=\"hero-section-colors text-center bg-blue-gradient\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<h1>What is AdChoices and the blue icon?<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_7108eebd6dc0e0808e6c04272d256dea\" class=\"columns-one text-center\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adchoices.jpg\" class=\"attachment-full size-full\" alt=\"AdChoices privacy seal banner displaying TrustArc&#039;s privacy compliance certification for online advertising\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adchoices.jpg 700w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/adchoices-284x300.jpg 284w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<p>&nbsp;<br \/>\nMany websites contain advertising which the website publisher uses to help cover the costs of operating the site and services they offer. The website allows other companies to advertise their products and services. Some ads are selected based on your past browsing activity \u2013 and are often called online behavioral ads or interest based ads.<\/p>\n<p>TrustArc does not control the ads or content you see on any websites (other than www.trustarc.com), but does help power the AdChoices service which enables you to control the type of ads you see online.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_678572fb6c0ad37d19cab4605c783773\" class=\"columns-two\" style=\"padding-bottom:0;\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"heading text-center max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h2>How AdChoices Works<\/h2>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p>When you see an ad online, and there is a blue triangle in the upper right corner, it means the ad is an online behavioral ad (OBA). A sample ad is shown below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2446\"\n     src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/in-ad1-1.jpg\"\n     alt=\"Advertisement promoting TrustArc's privacy solutions for digital compliance in online advertising\"\n     title=\"TrustArc Privacy Solutions Advertisement\"\n     width=\"501\"\n     height=\"422\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/in-ad1-1.jpg 501w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/in-ad1-1-300x253.jpg 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p>If you click on the icon, a new window will open with some additional information on how the ad was selected for you. A sample informational notice is shown below.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2445\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/in-ad2-1-trustarc.jpg\" alt=\"TrustArc advertisement showcasing its data privacy tools for secure digital marketing\" title=\"TrustArc Data Privacy Tools Advertisement\" width=\"501\" height=\"422\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/in-ad2-1-trustarc.jpg 501w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/in-ad2-1-trustarc-300x253.jpg 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_efcb23de0af0211e6d24590e4dae13ab\" class=\"columns-one text-center\" style=\"padding-top:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<p>If you want to control the use of OBA on the website you are visiting, you can click on \u201cSet Your Ad Preferences\u201d and a new window will open which provides several options to control the types of ads you see. Please keep in mind that AdChoices provides control over whether you will see ads based on your past browsing activity \u2013 if you opt out of OBA you will continue to see ads on the site, but they will not be based on your browsing activity.<\/p>\n<h4>Questions about ads on a website?<\/h4>\n<p>If you have questions or concerns about the ads you see on a website, contact the operator of the website you are visiting. TrustArc does not have any control over the type of advertising displayed on the websites you visit.<\/p>\n<h4>Questions about the AdChoices program?<\/h4>\n<p>If you have additional questions on the AdChoices program, visit <a href=\"https:\/\/youradchoices.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/youradchoices.com\/<\/a>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-2443","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AdChoices Privacy Program | TrustArc<\/title>\n<meta name=\"description\" content=\"Navigate digital ad privacy confidently with AdChoices management. 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