{"id":2422,"date":"2024-02-22T14:03:39","date_gmt":"2024-02-22T20:03:39","guid":{"rendered":"https:\/\/trustarc.com\/?page_id=2422"},"modified":"2024-03-18T13:17:54","modified_gmt":"2024-03-18T19:17:54","slug":"publishers-advertisers","status":"publish","type":"page","link":"https:\/\/trustarc.com\/solutions\/by-function\/publishers-advertisers\/","title":{"rendered":"Solutions by Function: Publishers &#038; Advertisers"},"content":{"rendered":"\t\t<section id=\"block_3e39180be630c5194c132d764609b41a\" class=\"hero-section-colors text-center bg-navy has-bg\">\n\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<span class=\"sub-title block font-bold\">Solutions by Function<\/span>\n\t\t\t\t\t\t\t\t\t\t<h1>Privacy compliance for publishers &amp; advertisers<\/h1>\n\t\t\t\t\t<p>Simplify global regulations and industry frameworks requirements.<\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_80626df756a0f4200eeaf4ade3439207\" class=\"columns-one text-center\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2>Confidently protect consumer data and minimize risk<\/h2>\n<p>A rising tide of regulations and industry standards on data privacy rights have given consumers more control over their personal data. It is more important than ever for website publishers and advertisers to have privacy solutions that enable them to comply with these regulations and standards, while delivering a seamless user experience and optimizing monetization goals.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_a4c0d4e29876c2a5a8037350ea2238a7\" class=\"columns-two bg-light-grey\" style=\"padding-bottom:0;\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"heading text-center max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h2>Deliver data transparency and control<\/h2>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>Cookie Consent Manager<\/strong><\/span><\/p>\n<h4>Ensure compliance with global regulations and industry frameworks<\/h4>\n<p>Comply with IAB TCF 2.2, IAB CCPA, GDPR, and ePrivacy in a single implementation. Optimize consent engagement and customize the consent approach to deliver a seamless user experience.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/cookie-consent-manager\/\" class=\"cta-secondary\">Learn more<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>Ads Compliance Manager<\/strong><\/span><\/p>\n<h4>Give your audience control over ad preferences<\/h4>\n<p>Meet DAA\/EDAA\/DAAC requirements by augmenting ad targeting enabling consumers to make informed decisions on their ad preferences through data transparency and control.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/ads-compliance-manager\/\" class=\"cta-secondary\"><span>Learn more<\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section id=\"block_c5e01025112d6660f946c7d619125d84\" class=\"columns-two bg-light-grey\" style=\"padding-top:0;padding-bottom:0;\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>Website Monitoring Manager<\/strong><\/span><\/p>\n<h4>Understand your website\u2019s tracking behavior<\/h4>\n<p>Know what trackers are on your website and identify compliance risk, conduct cookie audits, and manage trackers for consent. Leverage these insights to deliver a secure and faster digital user experience.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/website-monitoring-manager\/\" class=\"cta-secondary\">Learn more<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>TRUSTe Enterprise Privacy Certification<\/strong><\/span><\/p>\n<h4>Demonstrate privacy compliance for EDAA requirements<\/h4>\n<p>Minimize risks and built trust with EDAA Privacy Certification.<\/p>\n<a href=\"\/products\/assurance-certifications\/truste-enterprise-privacy\/\" class=\"cta-secondary\"><span>Learn more<\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section id=\"block_3f443bebc1af61c6327566d1bb5e3aca\" class=\"columns-two bg-light-grey\" style=\"padding-top:0;\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>TRUSTe Data Collection Certification<\/strong><\/span><\/p>\n<h4>Minimize privacy risk<\/h4>\n<p>Companies that collect data such as personal identifiable information (PII) and sensitive data face additional compliance requirements. Reduce privacy risks for companies that act as third-party collectors.<\/p>\n<a href=\"\/products\/assurance-certifications\/truste-data-collection\/\" class=\"cta-secondary\">Learn more<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>Individual Rights Manager<\/strong><\/span><\/p>\n<h4>Build brand trust<\/h4>\n<p>Simplify and automate data subject requests fulfillment to meet the various response timeframes. Collaborate with your team and dynamically assess requests to deliver accurate, secure, and on-brand responses to your consumers.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/individual-rights-manager\/\" class=\"cta-secondary\"><span>Learn more<\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_e5889a732801d6687939f346e259b119\" class=\"features-boxed\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-width text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Privacy Solutions By Function<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"feature-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/risk-compliance\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/TrustArc-Icon_Warning.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Risk Compliance<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Automatically identify risk under laws and regulations relevant to your business, systems, processes, data transfer, and third party vendors.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/privacy-legal\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Balance.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Privacy &amp; Legal<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Build and implement the most comprehensive and automated privacy program.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/digital-marketing\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Increase.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Digital Marketing<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Optimize user experiences while respecting user privacy.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/it-security\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Data-Lock.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>IT &amp; Security<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Power your business with embedded risk-informed decisions across the enterprise.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_cb1b261d002722423646cea6f99620c3\" class=\"cta-simple theme-dark\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<h2>Learn how TrustArc can simplify your advertising compliance<\/h2>\n\t\t\t\t\t<a href=\"\/contact\/\" class=\"btn\"><span>Contact us<\/span><\/a>\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":2411,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-2422","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Privacy Compliance &amp; 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Build consumer trust through our purpose-built software and certifications. 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