{"id":2412,"date":"2024-02-22T12:55:30","date_gmt":"2024-02-22T18:55:30","guid":{"rendered":"https:\/\/trustarc.com\/?page_id=2412"},"modified":"2026-04-08T14:35:37","modified_gmt":"2026-04-08T19:35:37","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/trustarc.com\/solutions\/by-function\/digital-marketing\/","title":{"rendered":"Solutions by Function: Digital Marketing"},"content":{"rendered":"\t\t<section id=\"block_3584453a9e5a591c396c1c80b06d1223\" class=\"hero-section-colors text-center bg-navy has-bg\">\n\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba.png 1440w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba-300x102.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba-1024x347.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/cta-blue-ameoba-768x260.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<span class=\"sub-title block font-bold\">Solutions by Function<\/span>\n\t\t\t\t\t\t\t\t\t\t<h1>Digital Marketing<\/h1>\n\t\t\t\t\t<p>Simplified approach to managing user privacy in data-driven marketing.<\/p>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_eaed2077a57ac2ed538b9dea91ae6c5e\" class=\"columns-one text-center\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2 style=\"text-align: center\">Provide radical transparency and an unparalleled privacy user experience<\/h2>\n<p style=\"text-align: center\">Delivering a branded and secure digital experience is essential in doing business in the digital age. As marketers, it\u2019s important that your organization is continuously demonstrating and prioritizing your consumers\u2019 data privacy rights. TrustArc solutions enable organizations to simplify and meet consumer rights requirements, including GDPR and CCPA, while delivering radical transparency and a robust privacy user experience.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_e8062c4160fd792b88b60d8a545eaf5f\" class=\"columns-two bg-light-grey\" style=\"padding-bottom:0;\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"heading text-center max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h2>Integrated solutions for optimal digital compliance<\/h2>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>Consent &#038; Preference Manager<\/strong><\/span><\/p>\n<h4>Provide transparency to your consumers<\/h4>\n<p>Gain a comprehensive understanding of your website\u2019s tracking activity and identify compliance risk, conduct cookie audits, and manage trackers for consent. Leverage these insights to deliver a secure and faster digital user experience.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/consent-preference-manager\/\" class=\"cta-secondary\">Learn more<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><a href=\"\/products\/consent-consumer-rights\/cookie-consent-manager\/\"\n   style=\"color:#E11A77; font-weight:600;\"\n   onmouseover=\"this.style.backgroundColor='#E11A77'; this.style.color='#ffffff';\"\n   onmouseout=\"this.style.backgroundColor='transparent'; this.style.color='#E11A77';\"><br \/>\n   Cookie Consent Manager<br \/>\n<\/a><\/p>\n<h4>Deliver compliant consent experiences<\/h4>\n<p>Meet the ever-changing global consumer requirements, including <a href=\"\/regulations\/gdpr\/\">GDPR<\/a> and <a href=\"\/regulations\/ccpa-cpra\/\">CCPA<\/a>, and configure the consent approach to display the applicable consent banner based on the user\u2019s location. Optimize consumer engagement and customize the full consent experience that aligns with your company\u2019s brand.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/cookie-consent-manager\/\" class=\"cta-secondary\"><span>Learn more<\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t<section id=\"block_4b6b8016c3e3b74fb9186649ad412864\" class=\"columns-two bg-light-grey\" style=\"padding-top:0;\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>Individual Rights Manager<\/strong><\/span><\/p>\n<h4>Build brand trust<\/h4>\n<p>Simplify and automate data subject requests fulfillment to meet various response timeframes. Collaborate with your team and dynamically assess requests to deliver accurate, secure, and on-brand responses to your consumers.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/individual-rights-manager\/\" class=\"cta-secondary\">Learn more<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><span style=\"color: #3699f1;\"><strong>Mobile App Consent<\/strong><\/span><\/p>\n<h4>Obtain mobile consent and preferences<\/h4>\n<p>Simplify mobile compliance requirements with the integration of an SDK. Properly manage user consent and provide transparency into the third-party technologies responsible for collecting and sharing user data.<\/p>\n<a href=\"\/products\/consent-consumer-rights\/mobile-app-consent\/\" class=\"cta-secondary\"><span>Learn more<\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_0706769686b9e1e1a5750f32693adc00\" class=\"features-boxed\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-width text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Privacy Solutions By Function<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"feature-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/risk-compliance\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/TrustArc-Icon_Warning.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Risk Compliance<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Automatically identify risk under laws and regulations relevant to your business, systems, processes, data transfer, and third party vendors.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/publishers-advertisers\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Increase.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Publishers &amp; Advertisers<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Simplify global regulations and industry frameworks requirements.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/privacy-legal\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Balance.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Privacy &amp; Legal<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Build and implement the most comprehensive and automated privacy program.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/solutions\/by-function\/it-security\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Data-Lock.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>IT &amp; Security<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Power your business with embedded risk-informed decisions across the enterprise.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_7e9e90988bb7cce4dcaa2b014fb38e6a\" class=\"cta-simple theme-dark\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<h2>Learn how TrustArc can enhance your marketing<\/h2>\n\t\t\t\t\t<a href=\"\/contact\/\" class=\"btn\"><span>Contact us<\/span><\/a>\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":2411,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-2412","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Privacy Solutions for Data-Driven Marketing | TrustArc<\/title>\n<meta name=\"description\" content=\"Prioritize consumer privacy with TrustArc in your digital marketing and elevate your brand&#039;s reputation. Learn more about our privacy solutions here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/solutions\/by-function\/digital-marketing\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/solutions\\\/by-function\\\/digital-marketing\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/solutions\\\/by-function\\\/digital-marketing\\\/\",\"name\":\"Privacy Solutions for Data-Driven Marketing | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"datePublished\":\"2024-02-22T18:55:30+00:00\",\"dateModified\":\"2026-04-08T19:35:37+00:00\",\"description\":\"Prioritize consumer privacy with TrustArc in your digital marketing and elevate your brand's reputation. 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