{"id":2384,"date":"2023-01-21T13:37:00","date_gmt":"2023-01-21T19:37:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=2384"},"modified":"2025-08-07T17:49:22","modified_gmt":"2025-08-07T22:49:22","slug":"marketers-life-beyond-third-party-cookies","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/marketers-life-beyond-third-party-cookies\/","title":{"rendered":"The Marketer&#8217;s Life Beyond Third-Party Cookies"},"content":{"rendered":"\t\t<section id=\"block_e389df6d413b664816a09bcb5e231907\" class=\"resource-intro\">\n\t\t\t\t\t\t\t<div class=\"bg\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue.png 1200w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue-300x300.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue-1024x1024.png 1024w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue-150x150.png 150w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue-768x768.png 768w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue-199x199.png 199w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-hero-plus-blue-120x120.png 120w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Infographic<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>The Marketer&#039;s Life Beyond Third-Party Cookies<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_0e261233673ec0fdd4e75305498ff5c9\" class=\"columns-two\" style=\"\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<h2>Data: A Marketer\u2019s PlayGround<\/h2>\n<p>Post-2020, it seems every company is a tech company. The rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data being collected, stored, and shared across organizations &#8211; often without people\u2019s knowledge or consent.<\/p>\n<p>Due to the GDPR and other data privacy laws, the wild, unregulated days of the internet are coming to a close. Regulators are quickly catching up to address consumer privacy concerns and the misuse of personal data.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3436\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2023\/01\/thumb-marketers-life-beyond-third-party-cookies-infographic.png\" alt=\"\" width=\"300\" height=\"358\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2023\/01\/thumb-marketers-life-beyond-third-party-cookies-infographic.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2023\/01\/thumb-marketers-life-beyond-third-party-cookies-infographic-251x300.png 251w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2024\/03\/marketers-life-beyond-third-party-cookies-infographic.pdf\" target=\"_blank\" rel=\"noreferrer\" class=\"btn\"><span>Download the infographic<\/span><\/a>\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>See how data privacy concerns rise post-2020 as companies navigate the evolving tech landscape. Explore the impact of GDPR and shifting regulations on marketers&#8217; data practices.<\/p>\n","protected":false},"featured_media":1252,"template":"","topic-resource":[61,63,52],"type-resource":[45],"class_list":["post-2384","resource","type-resource","status-publish","has-post-thumbnail","hentry","topic-resource-compliance","topic-resource-gdpr","topic-resource-privacy-tips","type-resource-infographics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Marketer&#039;s Life Beyond Third-Party Cookies | TrustArc<\/title>\n<meta name=\"description\" content=\"See how data privacy concerns rise post-2020 as companies navigate the evolving tech landscape. Explore the impact of GDPR and shifting regulations on marketers&#039; data practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/resource\/marketers-life-beyond-third-party-cookies\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/marketers-life-beyond-third-party-cookies\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/marketers-life-beyond-third-party-cookies\\\/\",\"name\":\"The Marketer's Life Beyond Third-Party Cookies | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/marketers-life-beyond-third-party-cookies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/resource\\\/marketers-life-beyond-third-party-cookies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustarc.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/res-feat-plus-blue-test.png\",\"datePublished\":\"2023-01-21T19:37:00+00:00\",\"dateModified\":\"2025-08-07T22:49:22+00:00\",\"description\":\"See how data privacy concerns rise post-2020 as companies navigate the evolving tech landscape. 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