{"id":2178,"date":"2024-02-16T10:11:39","date_gmt":"2024-02-16T16:11:39","guid":{"rendered":"https:\/\/trustarc.com\/?page_id=2178"},"modified":"2024-03-21T08:19:03","modified_gmt":"2024-03-21T14:19:03","slug":"truste-edaa-privacy","status":"publish","type":"page","link":"https:\/\/trustarc.com\/products\/assurance-certifications\/truste-edaa-privacy\/","title":{"rendered":"TRUSTe EDAA Privacy Certification"},"content":{"rendered":"\t\t<section id=\"block_f00288b3f793d5f0ac0ad7373f4eb2f9\" class=\"hero-section-colors text-center bg-blue-gradient\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<span class=\"sub-title block font-bold \">Assurance &amp; Certifications<\/span>\n\t\t\t\t\t\t\t\t\t\t<h1>TRUSTe EDAA Privacy Certification<\/h1>\n\t\t\t\t\t<p>Navigating online advertising requirements is essential. Ensure your advertising streams are optimized and in compliance with regulated markets. Maximize brand trust and business opportunities, while avoiding fines and litigation.<\/p>\n\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"\/demo-request\/assurance-certifications\/\" class=\"btn\"><span>Get certified<\/span><\/a>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_e4a1d4ed6e31ee29f7c76758bf81de54\" class=\"news-content\" style=\"padding-bottom:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<h2 style=\"text-align: center\">Distinguished recognition by regulators, partners, and consumers<\/h2>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_87a906ff1ef8a585c0d6e62ee2953d32\" class=\"column-w-image has-rings\">\n\t\t\t\t\t<div class=\"decor\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/decor-circles.png\" class=\"attachment-full size-full\" alt=\"image description\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/decor-circles.png 660w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/decor-circles-287x300.png 287w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/div>\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-edaa-privacy-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-edaa-privacy-1.png 719w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-edaa-privacy-1-300x202.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-check\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>European Interactive Digital Advertising Alliance (EDAA) certified<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>TRUSTe is an EDAA-approved certification provider. Utilize TRUSTe\u2019s all-in-one solution to meet the standards and technology set out in the Online Behavioural Advertising (OBA) standards in the EU market.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Industry recognized credibility<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Leverage a trusted seal and standard to demonstrate compliance with privacy best practices in the EU for data collection and use.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Minimize compliance risk<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>The certification process identifies risk and provides detailed recommendations from a global privacy expert to close gaps and reduce risk. Remove compliance risk by aligning your practices with EU self-regulatory criteria and best practices for data-driven advertising.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Shorten sales cycle<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Accelerate sales cycle with new customers and partners, while deepening the trust with your existing business relationships.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_32c0c43df380beefdcb36c5e60433620\" class=\"features-boxed\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-width text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Certification process<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Demonstrate privacy compliance, reduce risk, and build trust with an independent review powered by technology and delivered by privacy experts.<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"feature-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Search.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Discovery and evaluation<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>An experienced Global Privacy Solutions team member guides you through the assessment process, utilizing our proven methodology and powerful technology. Our team works with your organization to efficiently guide the discovery of necessary information, including relevant data flows, and evaluating your privacy policies and practices against required standards.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Framework.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Remediation assistance<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Rely on us to help you remediate gaps in your privacy program and leverage complementary access to relevant and curated operational templates to simplify your certification process.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Folder.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Accessible audit trail<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Use TrustArc\u2019s platform to access a complete audit trail, including assessment tasks and supporting documentation. Streamline inquiry responses and maintain audit compliance.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Check.svg\" class=\"attachment-full size-full\" alt=\"Global protection icon for ensuring privacy compliance worldwide\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>EDAA Seal<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>A TRUSTe certified Letter of Attestation and EDAA seal are provided for your digital properties to demonstrate certification to regulators, customers, and partners.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Personal-Data.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Ongoing guidance<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>TrustArc will continue to provide ongoing compliance after the certification period on your policies and privacy program.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_305455c7acdfebd0f5c63ae2b4d6e1ab\" class=\"cta-simple theme-dark\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<h2>Ensure advertising streams in the EU<\/h2>\n\t\t\t\t\t<a href=\"\/demo-request\/assurance-certifications\/\" class=\"btn\"><span>Get certified<\/span><\/a>\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_a409c7a022a333687b034ddd32d05fb0\" class=\"resource-section\">\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"resource-head\">\n\t\t\t\t\t\t\t<h2>Related resources<\/h2>\n\t\t\t\t<a href=\"\/resource\/\" class=\"cta block\">View all resources<\/a>\t\t<\/div>\n\t\t\t\t\t\t<ul class=\"resource-lists \">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/webinar-building-trust-and-competitive-advantage-the-value-of-privacy-certifications\/\" class=\"resource-single has-icon Webinars\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/res-feat-rect-gray-test-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Webinars and Videos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Building Trust and Competitive Advantage: The Value of Privacy Certifications<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/eu-google-certified-consent-manager-platform\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-city-pink-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>EU Google Consent Changes: Meet Requirements with TrustArc\u2019s Google-certified Consent Manager Platform<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/data-protection-responsible-generative-ai-use\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-rect-purple-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Data Protection and Responsible Generative AI Use: A Comprehensive Guide<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":2175,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-2178","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EDAA Online Advertising Certifications | TrustArc<\/title>\n<meta name=\"description\" content=\"Gain EU data privacy compliance with TrustArc\u2019s EDAA certification. Showcase the EDAA seal for robust privacy assurance and boost trust with consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/products\/assurance-certifications\/truste-edaa-privacy\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/products\\\/assurance-certifications\\\/truste-edaa-privacy\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/products\\\/assurance-certifications\\\/truste-edaa-privacy\\\/\",\"name\":\"EDAA Online Advertising Certifications | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"datePublished\":\"2024-02-16T16:11:39+00:00\",\"dateModified\":\"2024-03-21T14:19:03+00:00\",\"description\":\"Gain EU data privacy compliance with TrustArc\u2019s EDAA certification. 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