{"id":2131,"date":"2023-11-14T15:03:00","date_gmt":"2023-11-14T21:03:00","guid":{"rendered":"https:\/\/trustarc.com\/?post_type=resource&#038;p=2131"},"modified":"2025-05-08T14:12:50","modified_gmt":"2025-05-08T19:12:50","slug":"creating-a-culture-of-privacy","status":"publish","type":"resource","link":"https:\/\/trustarc.com\/resource\/creating-a-culture-of-privacy\/","title":{"rendered":"Creating a Culture of Privacy"},"content":{"rendered":"\t\t<section id=\"block_dddb00c10016f099ad2cfa0fae8c1368\" class=\"resource-intro intro-simple\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<strong class=\"sub-title block uppercase\">Articles<\/strong>\n\t\t\t\t\t\t\t\t\t\t<h1>Creating a Culture of Privacy<\/h1>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_5e2b59aed150cd37edac681ef54cd900\" class=\"columns-content\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"left\">\n\t\t\t\t\t\t<div class=\"person-wrap\">\n\t\t\t<a href=\"https:\/\/trustarc.com\/people\/noel-luke\/\">\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/people-noel-luke.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"block name\">No\u00ebl Luke<\/strong>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"block position\">Chief Assurance Officer, TrustArc<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"middle\">\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t<p>Every business involved in collecting and processing people\u2019s personal information must manage data privacy effectively. Not just because there are several protected personal information laws across the U.S. \u2013 but because your customers, colleagues, and partners demand it.<\/p>\n<p>Data privacy laws in the U.S. and other jurisdictions regulate how organizations are allowed to collect, handle, and share\/sell personal information. Complying with all applicable laws can be very challenging if your people don\u2019t understand the significance of data privacy.<\/p>\n<p>I recently spoke about this issue with Enterprise Management 360\u2019s Head of Content, in an August 1, 2023, EM360 Podcast episode called \u201c<a href=\"https:\/\/em360tech.com\/podcast\/trustarc-why-company-wide-privacy-culture-important\" target=\"_blank\" rel=\"noopener\">Why a Company-Wide Privacy Culture is Important<\/a>\u201d.<\/p>\n<p>I believe most people in any organization, of any size, can grasp the concepts of privacy law compliance when the human risks are explained to them.<\/p>\n<p>In my role as Chief Assurance Officer at TrustArc I help organizations successfully participate in privacy assurance programs so they can demonstrate their compliance with various privacy regulations and frameworks.<\/p>\n<p>Typically these programs give them <a href=\"https:\/\/trustarc.com\/resource\/power-data-privacy-certifications\/\" target=\"_blank\" rel=\"noopener\">certifications or verifications they can show customers, partners and other third parties<\/a> as reassurance the business takes data privacy seriously and is committed to addressing risks.<\/p>\n<h2>The business benefits of a privacy culture<\/h2>\n<p>Your privacy program shouldn\u2019t be seen as something that mostly concerns the privacy office (if your organization is large enough to have a dedicated team) or privacy officer (in a new or smaller business).<\/p>\n<p>Privacy should be the concern of every person and team using personal data day-to-day.<\/p>\n<p>Encourage every person who collects, processes, analyzes, and\/or shares personal information to keep the following in mind: behind every data \u2018insight\u2019 you\u2019ll find one or more real people whose privacy rights must be respected.<\/p>\n<p>How would they feel if their personal data was put at risk? Now, ask them to apply that stance every time they handle other people\u2019s data \u2013 this approach will help make privacy both a company-wide and personal responsibility.<\/p>\n<p>A deeply embedded privacy culture can help a business:<\/p>\n<ul>\n<li><strong>Reduce risk<\/strong> &#8211; We know the number one cause of data breaches is human error. A strong privacy culture will ensure people understand and follow best practices for cybersecurity to reduce risk.<\/li>\n<li><strong>Build trust<\/strong> &#8211; Trust can be earned by showing customers, partners, and colleagues you respect privacy and will continuously demonstrate how you protect privacy in every interaction and transaction. Nobody wants to feel taken advantage of when they initially trust an organization with their data, so it\u2019s important businesses can show they won\u2019t misuse \u2013 let alone expose \u2013 personal information.<\/li>\n<li><strong>Demonstrate compliance with privacy regulations<\/strong> &#8211; Businesses can build trust by acknowledging \u2013 and meeting \u2013 their obligations for compliance with privacy regulations in every interaction. Assurance programs and certifications can certainly help, though equally important: every public facing member of your organization needs to actively show they\u2019re operating within the correct privacy protocols.<\/li>\n<\/ul>\n<h2>Why SMBs and new businesses (might) create a privacy culture faster<\/h2>\n<p>Frankly, any company collecting personal data needs to educate and train its people on privacy protocols to develop a privacy-first culture \u2013 even small businesses.<\/p>\n<p>In fact, small- and medium-sized businesses and newer companies might have a bit of an advantage thanks to their size and newness:<\/p>\n<ul>\n<li><strong>You can embed a privacy culture from the very start<\/strong> \u2013 every process can be designed with privacy-first best practices up front, and every new hire can be trained up on your privacy stance early.<\/li>\n<li><strong>You don\u2019t have the baggage of old data<\/strong> \u2013 because you\u2019re starting fresh, you can ensure data management procedures are designed from the ground up to support compliance with the latest privacy laws; and with smaller data sets to start with, there\u2019s less work to be done initially.<\/li>\n<li><strong>You have clearer lines of communication<\/strong> \u2013 as everybody wears multiple hats it may seem like privacy is just another hat to wear. But there are advantages to everyone having their privacy culture hat on: because they know what\u2019s expected, they\u2019ll have good communication about privacy when interacting with different people and teams. Another benefit of more concentrated lines of communication and decision-making is that new privacy protocols can flow more quickly through the organization.<\/li>\n<\/ul>\n<h2>Benchmarking the strength of your privacy culture<\/h2>\n<p>One way to examine how well an organization manages privacy compliance is through a safety lens: how well has the organization trained its teams on safety procedures for handling personal information? What does the data say about how well these safety practices prevent issues?<\/p>\n<p>While some factories and workshops measure the number of days since the last physical \u2018accident\u2019, there are risks in this approach. If you only track and report errors or accidents, you could potentially create a culture that discourages people from wanting to report issues (to avoid blame) \u2013 and demotivate innovation.<\/p>\n<p>I think it\u2019s also important to highlight \u2018incident-free\u2019 days, so you can reinforce the business benefits of positive privacy actions. Look for lessons across your business on how individuals and teams with a positive privacy stance helped build trust with customers, partners and within teams.<\/p>\n<h2>Tracking and reporting privacy incidents<\/h2>\n<p>Yes, you must develop procedures for tracking and reporting privacy incidents. Though to strengthen your organization\u2019s privacy culture I recommend it\u2019s just as important to focus on the <a href=\"https:\/\/trustarc.com\/resource\/creating-a-robust-data-incident-response-plan\/\" target=\"_blank\" rel=\"noopener\">incident response<\/a> and how effectively an issue was remedied.<\/p>\n<p>The common types of privacy incidents and responses you need to measure include:<\/p>\n<ul>\n<li><strong>Data security issues<\/strong> \u2013 unusual or unauthorized access or behavior that risked or caused data leaks\/exposure, including malicious activities (attacks on systems) and unintentional security errors (sometimes caused by not having effective cybersecurity measures, though also due to human error).<br \/>\n<strong>Responses:<\/strong> reinforce data security rules with education and training; and repair\/replace technologies for both cybersecurity and access control.<\/li>\n<li><strong>Privacy concerns<\/strong> \u2013 complaints from customers about misuse of their personal information or the types\/amount of personal data collected by the organization or concerns about tracking\/processing activities; and any increase in data subject access requests.<br \/>\n<strong>Responses:<\/strong> review privacy compliance practices; re-configure data collection\/processing settings to be compliant; and improve speed and effectiveness of responses to customer complaints\/concerns.<\/li>\n<li><strong>Reports\/discovery of non-compliance with privacy laws<\/strong> \u2013 non-compliant data collection and processing activities including unjustified (excessive) collection of personal information; illegal tracking or targeting activities; mishandling or failing to respond to data subject access requests; and slow or ineffective responses to reported privacy breaches\/enforcement notices.<br \/>\n<strong>Responses:<\/strong> again, review privacy compliance practices and update training and education across your organization; re-configure\/repair\/replace systems used for collecting and processing data; and strengthen your organization\u2019s privacy stance with expert privacy management solutions.<\/li>\n<\/ul>\n<h2>Measuring privacy culture<\/h2>\n<p>By measuring the number and frequency of each type of privacy incident over time you will gain insights into how you can improve your privacy culture.<\/p>\n<p>It\u2019s also useful to measure and report on proactive activities aimed at strengthening your organization\u2019s privacy stance, including:<\/p>\n<ul>\n<li><strong>Training programs<\/strong> \u2013 track the number and focus areas of privacy training sessions offered; record each team member\u2019s participation (including identifying updated training needs) and identify knowledge gaps by assessing new\/updated knowledge.<\/li>\n<li><strong>Privacy champions<\/strong> \u2013 identify the privacy leaders and influencers across your organization; keep updated records of their specialist privacy knowledge such as data security best practices or understanding of privacy regulations; and acknowledge\/positively reinforce their contribution to embedding privacy compliance.<\/li>\n<li><strong>Risk assessments<\/strong> \u2013 track the frequency and outcomes of Privacy Impact Assessments (PIAs) and Data Protection Impact Assessments (DPIAs); report on identified errors and acknowledge contributions by team members that made assessments go through smoothly.<\/li>\n<li><strong>Responsiveness to customer requests<\/strong> \u2013 measure the number of data subject access requests per time period and report on how quickly and effectively they were responded to.<\/li>\n<\/ul>\n<h2>Get TrustArc\u2019s help to embed privacy culture in your organization<\/h2>\n<p>TrustArc Privacy <a href=\"\/products\/privacy-data-governance\/assessment-manager\/\">Assessment Manager<\/a> streamlines the end-to-end privacy assessment process by identifying gaps in your organization\u2019s privacy culture and helping you effectively remedy them, recording risks, managing day-to-day privacy tasks, maintaining comprehensive audit trails and:<\/p>\n<ul>\n<li><strong>Privacy workflow management<\/strong> \u2013 quickly identify and organize privacy resources across your organization with advanced workflow and automated processes for managing day-to-day privacy tasks.<\/li>\n<li><strong>Compliance review and gap analysis<\/strong> \u2013 streamline the discovery of privacy risks and address gaps in compliance with automated reviews, risk scoring, revalidation, notifications and action plans with follow up tasks.<\/li>\n<li><strong>Assessment automation<\/strong> \u2013 access a robust library of pre-built assessment templates (also fully customizable) to address compliance with privacy regulations including General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA); manage and report on Privacy Impact Assessments (PIAs) and Data DPIAs; maintain comprehensive audit trails and create privacy regulation compliance reports.<\/li>\n<\/ul>\n<h2>TRUSTe privacy certification program standards<\/h2>\n<p><a href=\"https:\/\/trustarc.com\/consumer-information\/privacy-certification-standards\/\">TRUSTe Privacy Certification Program Standards<\/a>\u00a0are developed using the TrustArc Privacy and Accountability Framework standard and the unique regulatory requirements for your organization\u2019s privacy program.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2134 size-thumbnail\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/truste-logo-150x150.png\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/truste-logo-150x150.png 150w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/truste-logo-300x300.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/truste-logo-199x199.png 199w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/truste-logo-120x120.png 120w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/truste-logo.png 535w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>TrustArc\u2019s Privacy and Accountability Framework is based upon globally recognized laws and regulatory standards including:<\/p>\n<ul>\n<li>European Union GDPR<\/li>\n<li>ISO 27001 (international standard for information security, cybersecurity and privacy protection)<\/li>\n<li>United States Health Insurance Portability and Accountability Act (HIPAA)<\/li>\n<li>OECD Privacy Guidelines<\/li>\n<li>APEC Privacy Framework<\/li>\n<li>Data Privacy Framework.<\/li>\n<\/ul>\n<p>Our privacy verification standards help your organization demonstrate compliance with internationally recognized best practices and apply those approaches to ensure your privacy program aligns with current and emerging international frameworks.<\/p>\n<p>Once your organization has completed certification you will have evidence of your privacy efforts and you can display our trusted privacy seal on your website to communicate your organization\u2019s dedication to data privacy protection.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"right sm\">\n\t\t\t\t<div class=\"share-it\">\n\t\t\t\t\t<strong class=\"title block uppercase\">Follow us<\/strong>\n\t\t\t\t\t<div class=\"soc-list\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/trustarc\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/li-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"\nhttps:\/\/twitter.com\/TrustArc\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/tw-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<a href=\"javascript:;\" id=\"copy-url\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/themes\/trustarc\/assets\/dist\/images\/link-dark.svg\" alt=\"\" \/><\/a>\n\t\t\t\t\t\t<span class=\"copied\" style=\"display:none;\">Link Copied!<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"key-topics\">\n\t\t\t\t\t\t<strong class=\"title block uppercase\">Key Topics<\/strong>\n\t\t\t\t\t\t<ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/data-privacy\/\" class=\"badge\">Data Privacy<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/privacy-governance\/\" class=\"badge\">Privacy Governance<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"https:\/\/trustarc.com\/topic-resource\/risk-management\/\" class=\"badge\">Risk Management<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"cta-area\">\n\t\t\t\t\t<p>Get the latest resources sent to your inbox<\/p>\n\t\t\t\t\t<a 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