{"id":2046,"date":"2024-02-09T13:01:00","date_gmt":"2024-02-09T19:01:00","guid":{"rendered":"https:\/\/trustarc.com\/?page_id=2046"},"modified":"2026-04-08T20:09:52","modified_gmt":"2026-04-09T01:09:52","slug":"consent-preference-manager","status":"publish","type":"page","link":"https:\/\/trustarc.com\/products\/consent-consumer-rights\/consent-preference-manager\/","title":{"rendered":"Consent &amp; Preference Manager"},"content":{"rendered":"\t\t<section id=\"block_931954f31510d1bf3b2ad8b0ec602993\" class=\"hero-section-colors text-center bg-blue-gradient\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<span class=\"sub-title block font-bold \">Consent &amp; Preference Manager<\/span>\n\t\t\t\t\t\t\t\t\t\t<h1> Capture consent and preferences across all channels <\/h1>\n\t\t\t\t\t<p>Put your customers first with flexible privacy experiences that work across your entire marketing, vendor, and app ecosystem. To get a deeper understanding of the foundational principles of consent and preference management, check out what consent and preference management is and how it works.<\/p>\n\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"\/demo-request\/consent-consumer-rights\/\" class=\"btn\"><span>Request a demo<\/span><\/a>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_31895947d595e742c0a47db84dc596ea\" class=\"columns-two\" style=\"\">\n\t\t<div class=\"container\">\n\t\t\t\t\t\t<div class=\"col-wrap\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<h4>Cross-channel consent and preference management is challenging<\/h4>\n<p>Managing customer privacy preferences across brands, apps, websites, and marketing tools can quickly become overwhelming. <\/p>\n<p>One mistake can break customer trust, increase opt-outs, harm your reputation, and cost you business.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col\">\n\t\t\t\t\t\t\t<h4>Streamline with a centralized consent and preference management system<\/h4>\n<p>Make it easy with a central hub to track customer preferences across your brands, tools, and digital channels.<\/p>\n<p>Give customers a clear, easy-to-use center to manage their choices for marketing, mobile, products, ads, and profiling.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_249162e5e3e6af6285a609e1af3ae3a2\" class=\"column-w-image\" style=\"padding-top:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-cpm1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-cpm1.png 719w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-cpm1-300x220.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2>Build customer trust with seamless orchestration<\/h2>\n<p>Collect, sync, and process customer privacy choices and first party data across your marketing channels.<\/p>\n<p>Allow customers to view their entire consent history and modify their preferences anytime \u2013  building trust for the long term. For enhanced accessibility, all public-facing web elements of Consent and Preference Manager meet WCAG 2.2 Level AA and ADA standards, providing \u2018\u2019privacy for all&#8221;.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_8e9a6ca4450ed8093c9cca5cd343ad7e\" class=\"columns-one text-center bg-navy\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2 style=\"color: #ffffff\">Achieve global compliance with real-time consent management<\/h2>\n<h5 style=\"color: #ffffff\">Adhere to evolving privacy laws by clearly documenting user consent for data collection, use, and disclosure, reducing the likelihood of legal issues and fines. Ensure user preferences are logged, stored, and updated in a secure and compliance manner to reduce the likelihood of data breaches and ensure data processing practices align with user expectations and legal requirements. Secure consent storage and real-time syncing ensure your data privacy compliance is always up-to-date.<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_2276ff1140740392a121ea0b95ae6c42\" class=\"logo-section\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-width text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Seamless orchestration<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Seamless real-time integration with third-party applications. Easily sync preference data with downstream systems using seamless integrations. Leverage a centralized consent and preference management repository  to run compliant marketing campaigns that respect customer choices.<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"logo-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/logo-adobe-exp-platform.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/logo-hubspot.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/logo-salesforce.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/logo-hubspot-1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/logo-mailchimp.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_055088dc4ebb59973293475f1d230a8e\" class=\"columns-one text-center bg-white\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2>Cross-platform compatibility (web and mobile)<\/h2>\n<h5>Support all digital experiences, from web to mobile, with a consistent customer experience across every touchpoint.<\/h5>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_2e3ea01326b55556459026471a5b7870\" class=\"features-boxed bg-light-grey\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"max-width text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Customer experience meets privacy compliance<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"feature-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Global-Protection.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Compliant processing of user choices<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Use dynamic intake forms and consent prompts to stay compliant with global privacy laws (e.g. CCPA, GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC, and more). Rely on role-based access and data anonymization\/pseudo-anonymization to keep consent data secure.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Organization.svg\" class=\"attachment-full size-full\" alt=\"Organization or business entity icon\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Responsive customer experience<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Personalize forms and prompts to increase opt-ins and build loyalty \u2014 experiment with different form options to discover what works best and then follow through with full transparency, including customer access to consent histories. Easily set up and brand with drag-and-drop tools, templates, or your own custom CSS\u2014all with a quick, turnkey implementation.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Form-Creation.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Regulatory compliance and audit trails <\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Easily export and share reports, including audit trails for compliance. Track history of consent preferences and overall consent trends in a central location, allowing you to demonstrate ongoing data privacy compliance with regulations.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_News.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Personalized data subject values<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Use magic links to personalize consent and preference forms for each user and data type, so they don\u2019t need to re-enter their details and can\u2019t submit consents for others.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wrap\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/icon_Global-Protection.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Multilingual and geolocation-based consent and preference management solutions<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Support over 60 languages with geolocation-based dynamic consent management banners. Tailor the consent collection process based on user location, ensuring compliance with international data protection laws.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_f4bca606b7d79f7e77792f302679de4a\" class=\"callouts-section\" style=\"\">\n\t\t\t\t\t\t\t<div class=\"callout-slider-wrap\">\n\t\t\t\t\t<div class=\"slick-slider callout-slider\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"callout has-quote is-card\">\n\t\t\t\t\t\t\t\t\t\t\t<blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>They are experts in privacy and compliance and keep us ahead of the things we don\u2019t have dedicated resources for.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite>Brian M., G2 Review<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"callout has-quote is-card\">\n\t\t\t\t\t\t\t\t\t\t\t<blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>TrustArc has a solid platform with strong customer account management, making it easy to manage multiple international domains.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite>Chris S., G2 Review<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"callout has-quote is-card\">\n\t\t\t\t\t\t\t\t\t\t\t<blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>TrustArc provides hands-on customer support and frequently solicits feedback from its clients. I appreciate being able to reach someone quickly when I have a question.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite>Daniel L., G2 Review<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"callout is-card\">\n\t\t\t\t\t\t\t\t\t\t\t<blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t<p>I know that with TrustArc, my company will meet legal and regulatory compliance requirements. It is very simple and turn-key to set up.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<cite>Arlene G., G2 Review<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"dots-container\">\n\t\t\t\t\t\t<ul class=\"slick-dots\"><\/ul>\n\t\t\t\t\t\t<button class=\"play\">play<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.g2.com\/products\/trustarc\/reviews\" target=\"_blank\" rel=\"noreferrer\" class=\"btn outline\"><span>Read our reviews<\/span><\/a>\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_c4661b2f1032721f188f2290d2a8756d\" class=\"cta-box gradient-navy-dark demo-cta\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"box-area\">\n\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Why putting customers first pays off with the right consent management platform<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"right\">\n\t\t\t\t\t\t<p>Honoring customer choices and personalizing your digital and marketing experiences can improve customer trust and build brand loyalty. Improve your customer experience with TrustArc Consent &#038; Preference Manager.<\/p>\n\t\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"\/demo-request\/consent-consumer-rights\/\" class=\"btn\"><span>Request a demo<\/span><\/a>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_3db55def1165f1a8d5560a2220d80059\" class=\"accordions-section\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t  <h2>Consent &amp; Preference Management FAQs<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"accordion\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"opener\"><h3 style=\"font-size:18px\">Do I need a Consent &amp; Preference Management platform?<\/h3><\/a>\n\t\t\t\t\t\t\t\t\t<div class=\"slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<p>If your website handles personal data from areas with existing privacy laws, like Europe (e.g., GDPR) or California (e.g., CCPA), you want a Consent Management Platform. It helps you follow the rules and lets users manage their consent safely.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"opener\"><h3 style=\"font-size:18px\">What are the benefits of a Consent &amp; Preference Management platform?<\/h3><\/a>\n\t\t\t\t\t\t\t\t\t<div class=\"slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<p>A Consent &amp; Preference Management Platform helps you automate the data privacy compliance process, streamline the consent management system, enhance user trust, and avoid legal issues. It also simplifies the collection of explicit consent and helps you manage customer data more effectively.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"opener\"><h3 style=\"font-size:18px\">What is the Consent &amp; Preference Management process?<\/h3><\/a>\n\t\t\t\t\t\t\t\t\t<div class=\"slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<p>The Consent &amp; Preference Management process involves collecting, storing, and managing explicit consent from users regarding the use of their personal data. It includes ensuring compliance with relevant data privacy laws like GDPR, providing transparency to users, and offering them the ability to modify their preferences at any time.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"opener\"><h3 style=\"font-size:18px\">How does a Consent &amp; Preference Management Privacy Management platform improve user trust?<\/h3><\/a>\n\t\t\t\t\t\t\t\t\t<div class=\"slide\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<p>A consent &amp; preference management platform builds trust by giving users clear consent choices and showing that their data is handled securely and legally. This openness helps keep users engaged, knowing their privacy is protected and respected.<\/p>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_5cc1018e86776762dfdb24bb22c59686\" class=\"resource-section\">\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"resource-head\">\n\t\t\t\t\t\t\t<h2>Related resources<\/h2>\n\t\t\t\t<a href=\"\/resources\/\" class=\"cta block\">View all resources<\/a>\t\t<\/div>\n\t\t\t\t\t\t<ul class=\"resource-lists \">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/webinar-how-to-live-in-a-post-third-party-cookie-world\/\" class=\"resource-single has-icon Webinars\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/res-feat-woven-blue-test-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Webinars and Videos<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>How to live in a post third-party cookie world<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/deceptive-patterns-in-consent-and-data-privacy\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/res-feat-woven-blue-test-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Infographics<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Deceptive Patterns in Consent and Data Privacy<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/a-marketers-life-beyond-third-party-cookies\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-plus-gray-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Whitepapers<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>A Marketer&#8217;s Life Beyond Third-Party Cookies<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_33415ec55d48e7d730ea54ab49af611d\" class=\"code-block-2\" style=\"padding-top:0;padding-bottom:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<style>\r\n.demo-cta h2 {\r\n  font-size: 37px;\r\n}\r\n<\/style>\t\t\t<\/div>\n\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TrustArc\u2019s Consent &#038; Preference Management Platform collects and orchestrates first-party data preferences across all channels and digital experiences.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":1834,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-2046","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Consent &amp; Preference Management Platform | TrustArc<\/title>\n<meta name=\"description\" content=\"TrustArc\u2019s Consent &amp; Preference Management Platform collects and orchestrates first-party data preferences across all channels and digital experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/products\/consent-consumer-rights\/consent-preference-manager\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/products\\\/consent-consumer-rights\\\/consent-preference-manager\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/products\\\/consent-consumer-rights\\\/consent-preference-manager\\\/\",\"name\":\"Customer Consent & Preference Management Platform | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"datePublished\":\"2024-02-09T19:01:00+00:00\",\"dateModified\":\"2026-04-09T01:09:52+00:00\",\"description\":\"TrustArc\u2019s Consent & Preference Management Platform collects and orchestrates first-party data preferences across all channels and digital experiences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/products\\\/consent-consumer-rights\\\/consent-preference-manager\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trustarc.com\\\/products\\\/consent-consumer-rights\\\/consent-preference-manager\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/products\\\/consent-consumer-rights\\\/consent-preference-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Products\",\"item\":\"https:\\\/\\\/trustarc.com\\\/products\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consent &#038; 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