{"id":1970,"date":"2024-02-08T09:30:59","date_gmt":"2024-02-08T15:30:59","guid":{"rendered":"https:\/\/trustarc.com\/?page_id=1970"},"modified":"2025-08-06T12:18:03","modified_gmt":"2025-08-06T17:18:03","slug":"consumer-preference-management","status":"publish","type":"page","link":"https:\/\/trustarc.com\/solutions\/consumer-preference-management\/","title":{"rendered":"Consumer Preference Management"},"content":{"rendered":"\t\t<section id=\"block_7b3d11da2665c6451cc9b99ed8bd71f3\" class=\"hero-side-image text-left bg-dark no-img-offset\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"text-block\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"sub-title block font-bold\">Consumer Preference Management<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<h1>Can you manage customers\u2019 privacy preferences at scale?<\/h1>\n\t\t\t\t\t\t<p>Consumers demand more data privacy protection and transparency than ever \u2013 when you deliver, you set your brand apart.<\/p>\n\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t<a href=\"\/products\/consent-consumer-rights\/consent-preference-manager\/\" class=\"btn\"><span>Find out more<\/span><\/a>\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"image-block\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/hero-solutions-consumer-preference.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/hero-solutions-consumer-preference.png 598w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/hero-solutions-consumer-preference-300x300.png 300w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/hero-solutions-consumer-preference-150x150.png 150w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/hero-solutions-consumer-preference-199x199.png 199w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/hero-solutions-consumer-preference-120x120.png 120w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_880a12470222eae5e9ac8680a4f91f48\" class=\"columns-one text-center\" style=\"padding-bottom:0;overflow:hidden;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2>Differentiate with brand trust<\/h2>\n<p>Consumer attitudes around privacy are evolving and driving decision-making and purchases more than ever. It&#8217;s important for businesses to evolve in order to meet customer preferences by decreasing reliance on third-party data and leaning into building first-party data sources. This means building out your marketing ecosystem to collect opt-outs and opt-in across all of your channels (email, mobile app, and other third-party systems), maintaining advertising compliance with targeted ads and profiling, and creating compliant HR data systems to acknowledge employee consent for HRIS and financial systems.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_fc37f7f9ae572b4a283d9a988a681409\" class=\"stats-section\" style=\"padding-top:0;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"stats-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number h1\">48%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text\">of consumers have changed providers due to data &amp; privacy policies<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"stats-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number h1\">70%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text\">of consumers question if companies take accountability for data misuse<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"stats-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number h1\">89%<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"text\">of consumers show loyalty to brands they trust with their data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_cc03372694a7b2c1229de0094e9f4acf\" class=\"columns-one text-center\" style=\"padding-bottom:0;overflow:hidden;\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h3 style=\"text-align: center\">Protect customer privacy at every touchpoint<\/h3>\n<p style=\"text-align: center\">Brands who provide compliant, transparent, and positive consent experiences for online users have a competitive advantage over those who don\u2019t. Conversely, confusing or opaque preference management creates a bad user experience that can increase opt-outs and be a drag on your brand.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t<section id=\"block_1d1539c73f367c4f10ce02a9f2ebff04\" class=\"column-w-image has-rings\">\n\t\t\t\t\t<div class=\"decor\"><img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/decor-circles.png\" class=\"attachment-full size-full\" alt=\"image description\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/decor-circles.png 660w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/decor-circles-287x300.png 287w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/div>\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-sol-cpm-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-sol-cpm-1.png 719w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-sol-cpm-1-300x202.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t<ul class=\"list-check\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Personalization<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Personalizing consent prompts, data privacy intake forms, and a universal trust center improves consumer experiences.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Visibility<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Data collection visibility and providing customers with control on data preferences shows transparency and builds brand trust.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Centralized preferences<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Automate preference management across your entire marketing ecosystem of third party vendors for efficiency.<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h6>Opt-ins and opt-outs<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t<p>Localization of compliant intake forms in accordance to regulations (e.g., CCPA, EU GDPR, LGPD, PIPEDA, ePrivacy, and more).<\/p>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/section>\n\t\n\n\t\t<section id=\"block_cd7692985d06deb4c5f0dfa6fb59bb30\" class=\"column-w-image reverse\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-sol-cpm-2b.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-sol-cpm-2b.png 719w, https:\/\/trustarc.com\/wp-content\/uploads\/2024\/03\/img-sol-cpm-2b-300x224.png 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t<h2>Streamline customer consents &amp; preferences<\/h2>\n<p>TrustArc\u2019s Consent and Preference Manager is a privacy-first preference center that enables real-time syncing of your users\u2019 consent and first-party data across your marketing and vendor ecosystem with Rapid API.<\/p>\n<p>Empower your consumers with a single location to view their consents and update their preferences for greater transparency.<\/p>\n<p>Provide a tailored brand experience while easily tracking consent history against customer profiles, creating audit trails and reducing your effort to manage consumer preferences, improving consumer experience and increasing compliance.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_fb64396e762a551a49ed53027c586f08\" class=\"video-section bg-navy\" style=\"\">\n\t\t\t<div class=\"container\">\n\t\t\t\t\t\t\t\t\t<div class=\"heading max-width\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Sync consumer preferences across your business<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h5>Connect TrustArc with Salesforce, Adobe, Microsoft Dynamics, and hundreds of other systems. Keep preferences up to date everywhere, automate consent syncs, and simplify compliance without writing code.<\/h5>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"video-holder\" style=\"padding-bottom:56.25%; position:relative; display:block; width:100%;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe\n\t\t\t\t\t\t\tstyle=\"position: absolute; top: 0; left: 0; z-index: 1;\"\n\t\t\t\t\t\t\tclass=\"iframe-video\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/1103260620?h=ec88033c07&#038;title=0&#038;byline=0&#038;portrait=0\"\n\t\t\t\t\t\t\twidth=\"100%\"\n\t\t\t\t\t\t\theight=\"100%\"\n\t\t\t\t\t\t\tframeborder=\"0\"\n\t\t\t\t\t\t\tallow=\"autoplay; fullscreen; picture-in-picture\"\n\t\t\t\t\t\t\tallowfullscreen\n\t\t\t\t\t\t\t><\/iframe>\n\t\t\t\t\t\t\t<div style=\"display:none;\" class=\"video-fallback-message\">\n\t\t\t\t\t\t\t\t<h5><em>This resource needs a cookie to play! Update your Cookie Preferences in the footer link below to enable Functional Cookies.<\/em><\/h5>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\tif (!window.__fallbackScriptInitialized) {\n\t\t\t\t\t\t\t\twindow.__fallbackScriptInitialized = true;\n\t\t\t\t\t\t\t\twindow.addEventListener('load', function () {\n\t\t\t\t\t\t\t\t\tsetTimeout(function () {\n\t\t\t\t\t\t\t\t\t\tdocument.querySelectorAll('.video-fallback-message').forEach(function (div) {\n\t\t\t\t\t\t\t\t\t\t\tdiv.style.display = 'flex';\n\t\t\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t\t\t}, 1000);\n\t\t\t\t\t\t\t\t});\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t<a href=\"\/products\/integrations\/\" class=\"btn\"><span>Explore Integrations<\/span><\/a>\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_e7b934e35078ca006f2b52aa9caf9a00\" class=\"cta-box gradient-navy-dark\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"box-area\">\n\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2>Cookies, consent, and compliance<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"right\">\n\t\t\t\t\t\t<p>Be a trustworthy brand with privacy-first digital experiences by complying with laws around third-party consent. Find out more about TrustArc Cookie Consent Manager<\/p>\n\t\t\t\t\t\t\t<ul class=\"btn-list\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t<a href=\"\/products\/consent-consumer-rights\/cookie-consent-manager\/\" class=\"btn\"><span>Find out more<\/span><\/a>\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\n\n\t\t<section id=\"block_47fb5316499a9511fb7dbdea5886ae44\" class=\"resource-section bg-light-grey\">\n\t\t\t<div class=\"container\">\n\t\t\t<div class=\"resource-head\">\n\t\t\t\t\t\t\t<h2>Related resources<\/h2>\n\t\t\t\t<a href=\"\/resources\/\" class=\"cta block\">View all resources<\/a>\t\t<\/div>\n\t\t\t\t\t\t<ul class=\"resource-lists \">\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/data-minimization-gdpr-ccpa-privacy-laws\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-woven-purple-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Compliance Brief: Data Minimization under GDPR, CCPA and other Privacy Laws<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/ux-dark-patterns-consent-data-collection\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/01\/res-feat-plus-blue-test-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Policy Briefing: UX Dark Patterns in Consent and Data Collection<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/trustarc.com\/resource\/lessons-ccpa-enforcement-actions\/\" class=\"resource-single\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"img-holder\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"120\" src=\"https:\/\/trustarc.com\/wp-content\/uploads\/2024\/02\/res-feat-woven-pink-380x120.png\" class=\"attachment-380x120 size-380x120 wp-post-image\" alt=\"\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"text-holder\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"resource-label uppercase\">Articles<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>California&#8217;s Privacy Watchdogs Are Biting: Key Lessons from Recent CCPA Enforcement Actions<\/h4>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":71,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-1970","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Manage Customers\u2019 Data Privacy At Scale | TrustArc<\/title>\n<meta name=\"description\" content=\"Tired of managing customer data privacy preferences manually? Enable and personalize data privacy protection easily with TrustArc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustarc.com\/solutions\/consumer-preference-management\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustarc.com\\\/solutions\\\/consumer-preference-management\\\/\",\"url\":\"https:\\\/\\\/trustarc.com\\\/solutions\\\/consumer-preference-management\\\/\",\"name\":\"How to Manage Customers\u2019 Data Privacy At Scale | TrustArc\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustarc.com\\\/#website\"},\"datePublished\":\"2024-02-08T15:30:59+00:00\",\"dateModified\":\"2025-08-06T17:18:03+00:00\",\"description\":\"Tired of managing customer data privacy preferences manually? 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